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How to Dramatically Improve Direct Mail Results (Without Changing Postcards)

February 26, 2019

Young Woman Checking MailIf you’ve taken the time and invested the funds to design and print marketing materials like postcards to attract the right new patients to your dental office, not hearing back or getting the patients into your office can be very frustrating. Without making any changes to the postcard design, you can still improve the return on investment for your direct mail campaign by making a few simple changes.

4 Reasons Our Dental Marketing Solutions Beat the Competition

January 20, 2019

Group of business women at conference tableIf you’re trying to grow your dental office or increase revenue for a specific product or service, you’ve probably already spoken with one or more marketing agencies. Many of the big-name marketing service providers know a lot about search engine optimization, pay-per-click campaigns, and other marketing buzz words, but they don’t know much about dentistry. The Strategic Marketing Solutions team knows both! Keep reading to learn more about us, what sets us apart from the competition, and why so many dental offices rely on our team for all of their marketing needs.

Tracking Success to Maximize Your Direct Mail ROI

November 20, 2018

Mailboxes filled with lettersIf you’re thinking about starting a direct mail marketing campaign, you may be wondering whether or not the return on investment (ROI) will be worth the hassle of creating and maintaining a direct mail campaign. When done right, direct mail marketing campaigns can be an extremely effective method of getting new patients, selling a new service, or bringing old patients back to the dental office.

4 Ways to Get More Google Reviews

October 12, 2018

What Our Clients SayWe can definitely help you get more Google reviews. Actually, it’s pretty simple, but first, you may be wondering why you even want these reviews. Let’s start with a simple question. What do you think when you search for a new business online and see that the organization has poor ratings or few reviews? Are you more or less likely to seek additional information? Most people are much less likely to choose a business that has poor Google reviews. In addition, your competitors are likely online and seeking reviews from their patients, so if you’re not doing the same, the odds are good you’ll be outranked. According to a BrightLocal consumer survey in 2017, 97% of people read online reviews for local businesses before they visit. Don’t let your competitors take patients from your office. We’ve got four simple steps that can help you get the reviews you need to get patients through the doors.

How to Avoid Sabotaging Your Own Marketing Plan

September 11, 2018

Man checking mail Many dentists want to create direct mail marketing campaigns using customized postcards and graphic designers. Marketing firms want to make you happy by asking for your input. Unfortunately, some dentists end up sabotaging their own marketing plans by giving a little too much feedback. At Strategic Marketing Solutions, we do our best to incorporate your feedback within our designs. However, we want your campaign to succeed, and we’ll let you know if we think you’re off course. In this post, we’ll review just two ways you can avoid sabotaging your own marketing plan. We’re always here to help, and we love getting feedback from dentists. However, it’s important for dentists to know when input may be adversely impacting their marketing plans.