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How to Dramatically Improve Direct Mail Results (Without Changing Postcards)

February 26, 2019

Young Woman Checking MailIf you’ve taken the time and invested the funds to design and print marketing materials like postcards to attract the right new patients to your dental office, not hearing back or getting the patients into your office can be very frustrating. Without making any changes to the postcard design, you can still improve the return on investment for your direct mail campaign by making a few simple changes.

4 Reasons Our Dental Marketing Solutions Beat the Competition

January 20, 2019

Group of business women at conference tableIf you’re trying to grow your dental office or increase revenue for a specific product or service, you’ve probably already spoken with one or more marketing agencies. Many of the big-name marketing service providers know a lot about search engine optimization, pay-per-click campaigns, and other marketing buzz words, but they don’t know much about dentistry. The Strategic Marketing Solutions team knows both! Keep reading to learn more about us, what sets us apart from the competition, and why so many dental offices rely on our team for all of their marketing needs.

Tracking Success to Maximize Your Direct Mail ROI

November 20, 2018

Mailboxes filled with lettersIf you’re thinking about starting a direct mail marketing campaign, you may be wondering whether or not the return on investment (ROI) will be worth the hassle of creating and maintaining a direct mail campaign. When done right, direct mail marketing campaigns can be an extremely effective method of getting new patients, selling a new service, or bringing old patients back to the dental office.

4 Ways to Get More Google Reviews

October 12, 2018

What Our Clients SayWe can definitely help you get more Google reviews. Actually, it’s pretty simple, but first, you may be wondering why you even want these reviews. Let’s start with a simple question. What do you think when you search for a new business online and see that the organization has poor ratings or few reviews? Are you more or less likely to seek additional information? Most people are much less likely to choose a business that has poor Google reviews. In addition, your competitors are likely online and seeking reviews from their patients, so if you’re not doing the same, the odds are good you’ll be outranked. According to a BrightLocal consumer survey in 2017, 97% of people read online reviews for local businesses before they visit. Don’t let your competitors take patients from your office. We’ve got four simple steps that can help you get the reviews you need to get patients through the doors.

How to Avoid Sabotaging Your Own Marketing Plan

September 11, 2018

Man checking mail Many dentists want to create direct mail marketing campaigns using customized postcards and graphic designers. Marketing firms want to make you happy by asking for your input. Unfortunately, some dentists end up sabotaging their own marketing plans by giving a little too much feedback. At Strategic Marketing Solutions, we do our best to incorporate your feedback within our designs. However, we want your campaign to succeed, and we’ll let you know if we think you’re off course. In this post, we’ll review just two ways you can avoid sabotaging your own marketing plan. We’re always here to help, and we love getting feedback from dentists. However, it’s important for dentists to know when input may be adversely impacting their marketing plans.

5 Tips to Get New Patients with Your Direct Mail Campaign

August 24, 2018

Close up man hand inserting ad paper into mailboxMany dental practices invest in direct mail campaigns that “blanket” a neighborhood in information about their office. Many times, these blanket materials end up tossed aside with barely a glance. A good direct mail campaign sends great offers to the right potential patients. At Strategic Marketing Solutions, we can help you with every step of your direct mail campaign – design, targeted contact lists, printing, mailing, and more. Keep reading to learn 5 key ways you can use a custom direct mail campaign from Strategic Marketing Solutions to attract new patients.

What Makes Strategic Marketing Solutions Special?

July 9, 2018

Woman checking in at front deskHave you been considering a direct mail marketing campaign for your dental office? The Strategic Marketing Solutions team is here to help you with all of your direct mail marketing needs. We are dedicated to partnering with dental offices to build their patient base, expand their services, and reach the right audience in their communities. In this post, we’ll discuss some of the many things that set direct mail marketing services from the Strategic Marketing Solutions team apart from the competition.

Will My Direct Mail Campaign Really Work?

June 16, 2018

Man giving thumbs up at dentist officeAs a direct mail marketing provider, we often get asked whether or not this marketing strategy really works. The truth is, a good direct mail marketing strategy will get more patients into your office even compared to digital marketing options. In this post, we’ll discuss some recent statistics regarding the efficacy of direct mail marketing campaigns – Yes, these are recent statistics!

3 Reasons Direct Mail is Far from Dead

May 7, 2018

Two people looking at marketing planHave you been considering direct mail, but you’re worried that these marketing tools are a thing of the past? Actually, studies are increasingly indicating that patients are much more likely to respond to a direct mail flyer or postcard than they are to emails and other digital advertisements. In this post, we’ll talk about some of the reasons this may be the case.

The Importance of Finding the Right Audience

April 11, 2018

Woman calling to schedule an appointmentA lot of direct mail marketing companies will recommend a blanket mailing. Everyone in a certain mile radius will receive a generic postcard addressed to “resident.” While this is the best way to reach a large audience, it’s not necessarily the best way to reach the right audience to grow your practice. Instead, you should create a long term strategic plan to grow your office and use your direct mail campaign to address the clients who can visit you today and for a lifetime of happy, healthy smiles. Ready to get started? Strategic Marketing Solutions offers personalized direct mail marketing plans, and our team creates custom mailing lists to get the patients you need into your practice.

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