June 15, 2019
You want to get the word out about your small business. You’re looking to find and reach more customers, but how? Should you focus your marketing efforts on online ads or email blasts? Believe it or not, direct mail for small businesses is actually the way to go to attract more customers. This method may seem archaic, but about 80 percent of Americans still read their mail every day. This channel of communication with potential customers is an untapped resource for building and expanding your business’s customer base. Below are five reasons why this technique is a great place to start in your marketing strategy. (more…)
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May 16, 2019
In this digital age, you may think that the best way to attract more patients, especially for cosmetic services, is online. Well, think again! According to the Direct Marketing Association, direct mail for dentists still garners higher response rates than online marketing methods (4.4 percent compared to less than 1 percent). The United States Postal Service reports that about 50 percent of American households say that they will read postcards, and 80 percent of people still check their mail every day. Compared to other kinds of direct mail, postcard campaigns can produce a response rate of about 20 percent, proving to be more effective than letter-sized envelopes and catalogs. So how can you take advantage of this marketing strategy to benefit your practice? In this post, you’ll learn four ways that you can use post cards to successfully bring in patients for cosmetic services. (more…)
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April 17, 2019
Your existing patients love you and your team. They feel comfortable in your office, and you’re great at established trusting relationships with your patients. You’re golden—once you get patients to come through the door, that is. The challenge is breaking out to new patients, letting them know you’re there and enticing them to come to you instead of a competitor. That’s where direct mail for dentists comes in. These attention-grabbing reminders in the mail keep your practice in their minds, so that when it comes time for the services you provide, you’re the one they turn to. But there’s an effective way to take your direct mail campaign to the next level: including a compelling offer with your direct mailers. In this post, learn about this strategy and how it can attract more patients. (more…)
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March 15, 2019
If you’re starting up a direct mail marketing campaign, you want to make the most of your investment and reach the right audience. If you’re like most dentists, getting in touch with the right audience, knowing how to design your postcard, and even deciding what to put on your card can be a challenge. How do you stand out in a pile of “junk” mail? In this post, we’re going to talk about our top four tips to maximize your direct mail marketing results.
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February 26, 2019
If you’ve taken the time and invested the funds to design and print marketing materials like postcards to attract the right new patients to your dental office, not hearing back or getting the patients into your office can be very frustrating. Without making any changes to the postcard design, you can still improve the return on investment for your direct mail campaign by making a few simple changes.
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January 20, 2019
If you’re trying to grow your dental office or increase revenue for a specific product or service, you’ve probably already spoken with one or more marketing agencies. Many of the big-name marketing service providers know a lot about search engine optimization, pay-per-click campaigns, and other marketing buzz words, but they don’t know much about dentistry. The Strategic Marketing Solutions team knows both! Keep reading to learn more about us, what sets us apart from the competition, and why so many dental offices rely on our team for all of their marketing needs.
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December 17, 2018
When it comes to making first impressions, having a memorable logo makes a much bigger difference than you’d think. It doesn’t just help you stand out from the crowd; it’s also an effective jumping-off point for creating a first impression. First impressions matter in the business world, as 48 percent of consumers are more likely to become loyal to a brand when they purchase a product for the first time.
By nailing down your logo early, your dental marketing is likely to improve significantly. Here are four reasons why making a quality logo matters.
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November 20, 2018
If you’re thinking about starting a direct mail marketing campaign, you may be wondering whether or not the return on investment (ROI) will be worth the hassle of creating and maintaining a direct mail campaign. When done right, direct mail marketing campaigns can be an extremely effective method of getting new patients, selling a new service, or bringing old patients back to the dental office.
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October 12, 2018
We can definitely help you get more Google reviews. Actually, it’s pretty simple, but first, you may be wondering why you even want these reviews. Let’s start with a simple question. What do you think when you search for a new business online and see that the organization has poor ratings or few reviews? Are you more or less likely to seek additional information? Most people are much less likely to choose a business that has poor Google reviews. In addition, your competitors are likely online and seeking reviews from their patients, so if you’re not doing the same, the odds are good you’ll be outranked. According to a BrightLocal consumer survey in 2017, 97% of people read online reviews for local businesses before they visit. Don’t let your competitors take patients from your office. We’ve got four simple steps that can help you get the reviews you need to get patients through the doors.
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September 11, 2018
Many dentists want to create direct mail marketing campaigns using customized postcards and graphic designers. Marketing firms want to make you happy by asking for your input. Unfortunately, some dentists end up sabotaging their own marketing plans by giving a little too much feedback. At Strategic Marketing Solutions, we do our best to incorporate your feedback within our designs. However, we want your campaign to succeed, and we’ll let you know if we think you’re off course. In this post, we’ll review just two ways you can avoid sabotaging your own marketing plan. We’re always here to help, and we love getting feedback from dentists. However, it’s important for dentists to know when input may be adversely impacting their marketing plans.
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