Strategic Marketing Solutions Blog

You’re starting a new chapter in life and opening a small business of your own. You know that marketing is essential to bring in customers and help your business grow and succeed. While creating an online presence may be high on your priority list, your focus shouldn’t be exclusively on digital marketing. In fact, direct mail, specifically postcards, can help you the most out of any type of advertising. It’s true!

Keep reading to learn more about how this “old-fashioned” strategy keeps outperforming digital marketing and how you can make your direct mailers work even more effectively!

As you look at your patient numbers, you realize that you need to start a direct mail marketing campaign. Sending out a well-designed postcard can help you get more business. But do you want to attract more new patients or reach out to your existing patients? Did you know that you may not want to treat them the same?

A key part of any successful campaign is knowing your audience, but if you are grouping new and existing patients together, you could misfire for both. Keep reading to learn how you can customize your direct mail campaign to target these two groups and make your direct mail campaign have a higher return on investment.

You’ve spent a lot of time designing and perfecting your direct mailer. You spend a pretty penny to have the postcard mailed out to a potential customer base, and you hope that those who look at it will contact your business and lead to conversions. However, unless you’ve taken advantage of a targeted mailing list, your marketing money could be wasted. In this post, you’ll learn about EDDM marketing, its limitations, and why you should consider using a targeted mailing list.

Unlike huge corporations with large advertising budgets, your small business has limited funds. Plus, your potential customers are surrounded by the noise of ads trying to earn their business. How can you possibly compete? If you focus your marketing efforts wisely, you can still be heard and get your brand out there in front of the right customers. How? By combining direct mail and digital marketing! Read on to learn why and how you can help your business thrive with these methods.

Before the holiday season hits, you’ve planned a big special offer from your business, and you’re hoping to spread the word with a postcard. But is your direct mailer well designed? A lackluster postcard won’t do you much good because people won’t read it. Read on to learn some design principles that can help you as you create an effective direct mailer that won’t be thrown directly into the trash.

As the owner of a small business, you may find it challenging to reach your target customers. They are bombarded every day with so many messages and ads from various industries and companies that it can be difficult to make yours stand out in your direct mail marketing campaign. However, one way you can do this is to focus on the benefits of your product or services instead of their features.

How can you use the benefits of your product or service to your advantage in direct mailers? Before answering that question, you need to know the difference between features and benefits and how benefits can be more effective in marketing.

This year has flown by, hasn’t it? Can you believe 2021 is more than halfway over? For many industries, we are now entering the time of year when business really picks up. For instance, dental practices usually see an influx of patients trying to get ready for school with checkups and cleanings, and many patients rush to use their insurance benefits before the end of the year. Retail stores are also gearing up for the profitable holiday season. In other words, it’s almost busy season for many businesses out there!

But what does this mean for your company’s direct mail campaign? How can you maximize your investment in marketing efforts to have a successful busy season? Read on to find out.

As a small, local business, you depend on certain areas around you. Especially in the case of dental practices, as much as you’d like it to happen, you can’t necessarily expect affluent customers to travel from far away to your office. In your geofencing and marketing efforts, don’t forget to target an important group that often gets overlooked—low-income consumers. At first, targeting this demographic may seem simple or unnecessary, but it often has untapped potential and requires a more creative approach. How do you convince this audience to spend their limited funds on your product or services? Read on to find out!

Have you ever played a game of darts blindfolded? It usually ends up with something getting broken or someone getting hurt. It’s difficult, if not impossible, to win the game when you don’t know where your target is.

Similarly, it’s challenging to attract more customers to your small business if you’re mailing out postcards without a targeted mailing list. Your direct mail campaign can be sent to irrelevant recipients, wasting your marketing efforts. In this blog post, you’ll learn more about how to target your mailing list and how it can benefit your business.

You spend a lot of time and effort to design and finalize a postcard for your small business. You’ve carefully planned who will receive this direct mailer, and you anxiously hope that it will bring in more customers. But how will you know whether your direct mailer was the reason behind the increase in sales? How can you determine which sales are the result of the postcard? Through call tracking! Read on to learn how this marketing service can make a difference for your small business.