
When you’re a small business owner, you have many lessons to learn about how to succeed. Sometimes you have to learn them the hard way by doing it yourself, but other times, you can learn from the experiences of others without making the same mistakes. Throughout most industries, there’s one marketing lesson every business owner must take in at some point. What is this lesson?
If you cut your direct mail marketing budget, you will see a fall in your new customer base.
In this post, you’ll learn how companies can learn this lesson the hard way and how to avoid making the same mistakes.
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