From applying for a home loan to contacting friends and family, almost everything is done online. Seeing how dependent humans are on technology these days, you would think that online ads (pay-per-click, email, etc.) would have a much higher response rate than old-fashioned direct mail.

But that isn’t the case at all! In fact, according to the Data & Marketing Association, direct mail has a response rate 5 to 9 times greater than any other advertising medium. How can that be? What could be the reasons behind direct mail’s lingering success? Check out these three possible explanations.

When considering sending out postcards, many business owners are surprised to find out that the most expensive part is not the piece of direct mail marketing itself but the postage! The cost of postage may vary based on the zip code your postcards are going to as well as other factors. While you may not have control over the location of your target audience, the following are the main factors you should take into account when putting together a direct mail marketing campaign to help you save as much as possible.

You don’t get it. You have invested a lot of time, energy, and money into making your custom website user-friendly and beautiful, and traffic there is growing. Why, then, aren’t you getting more conversions? Why don’t you have more people reaching out to you? Your site could have one or more of these four common problems.

When you’re a small business owner, you have many lessons to learn about how to succeed. Sometimes you have to learn them the hard way by doing it yourself, but other times, you can learn from the experiences of others without making the same mistakes. Throughout most industries, there’s one marketing lesson every business owner must take in at some point. What is this lesson?

If you cut your direct mail marketing budget, you will see a fall in your new customer base.

In this post, you’ll learn how companies can learn this lesson the hard way and how to avoid making the same mistakes.

Imagine that you have only a few seconds to make a powerful impression on a customer because in many cases, it’s often true! You must communicate as much about your company as possible quickly. How can you accomplish this? With a well-designed logo on your website and direct mail marketing materials. But if your logo fits any of the following, you may need to update or change it to attract more customers.

Would you like a simple way to attract more patients to your dental practice? Of course, you do! Here’s a seemingly crazy idea that just might work—mail out a postcard that offers special deals on certain services. According to business studies conducted by MailShark, 41 percent of consumers are very likely and another 41 percent are somewhat likely to act on a special offer they receive in the mail. That’s a lot of potentially interested customers!

Clearly, special offers are worth further consideration. Get the answers to your questions about making this bold move in the content below.

If your business is like most, you don’t have an unlimited marketing budget. Your finite funds have to be spent wisely to garner as many new customers as you can. In pursuing this goal, you have direct mail postcards that you want to send out, but you run into an important question: should you send one round of postcards to a large number of people, or should you send multiple rounds of your postcard to a select group of potential customers.

In other words, should you focus on reach or frequency? In this post, you’ll learn the difference between these concepts as well as find out which could be the most beneficial for your business.

In your brick-and-mortar business, you strive to serve customers as efficiently as possible and make their time with you enjoyable. Maybe you’ve even purchased cutting-edge technology or redecorated all in an effort to bring in more revenue. But there’s a problem—you have the physical face of your business down, but you need a digital one as well.

Even if you consider yourself “old fashioned” or “old school,” or you want your business to have that kind of vibe, you won’t get far without a modern, professional website. Learn why you should update your website and why it is worth the investment in this blog post.

It affects nearly every industry, and small businesses are often hit the hardest. Inflation can deter customers from spending money, making an already challenging situation worse. As an owner, you have to consider economic problems like inflation and respond wisely so that your business can survive, but what are some ways you can keep your head above water amid the turbulent economic storm? Here are just three things you can do!

Christmas, Hannukah, Kwanzaa, New Year’s Day—regardless of what holidays you do or do not celebrate, December is a popular month for businesses to send out festive cards to their existing clientele as well as to potentially new customers. But there are several ways that this thoughtful gesture could backfire on you. Here are four common mistakes in holiday postcards and how to avoid them.