It affects nearly every industry, and small businesses are often hit the hardest. Inflation can deter customers from spending money, making an already challenging situation worse. As an owner, you have to consider economic problems like inflation and respond wisely so that your business can survive, but what are some ways you can keep your head above water amid the turbulent economic storm? Here are just three things you can do!

Christmas, Hannukah, Kwanzaa, New Year’s Day—regardless of what holidays you do or do not celebrate, December is a popular month for businesses to send out festive cards to their existing clientele as well as to potentially new customers. But there are several ways that this thoughtful gesture could backfire on you. Here are four common mistakes in holiday postcards and how to avoid them.  

You spend a certain amount of money every month on marketing, hoping to draw in potential customers. These days, when so many people spend most of their time online, your marketing budget goes to bringing people to your website. You probably have invested quite a bit in getting your custom website up to date and making it look professional, but simply having more people go to your site isn’t the ultimate goal, right? How can you get more visitors to convert into revenue and actually make an appointment? Keep reading to learn three techniques to increase website conversion.

Postcards come in all kinds of colors and designs. However, after a while, they can all start to look the same, but if you pay close attention, some are effective while others are not. How can you make sure yours stands out from the rest and has a higher response rate? Your direct mail postcard must have all five of these essential elements to make it successful. Keep reading to learn how to incorporate this checklist into your postcard’s design.

You may be an expert in your field, but maybe marketing isn’t “your thing.” Although you can see the slightest change in a tooth, you can’t tell the difference between a good and bad postcard. Direct mailers are more than just fluff mail that gets thrown away immediately. They are powerful tools that can help you bring in more patients and profit. So how can you know that you’ve got an effective postcard? Keep reading to find out!

After years of study and experience, you’re extremely knowledgeable and skilled in your field. You want to take your company to the next level and that means getting a clean, attractive website up and running. But as a small business owner, you obviously care about expenses and want to keep costs to a minimum, so you consider making the website yourself.

Wait! Before you move forward with a DIY website service, you need to be aware of the potential pitfalls. Keep reading to learn if this is really the way you want to go—or if you want to hire a marketing team to build your website for you.

Did you know that an estimated 30 million people have sleep apnea in the United States? And chances are that this number has only increased since the beginning of the pandemic, but only about 6 million are officially diagnosed. Needless to say, there are plenty of opportunities to inform the public about this condition.

Whether you’ve recently added sleep apnea therapy to your list of services or you’ve offered it for years, you want to spread the word about treatment at your dental practice! Read on to learn three tips that can raise the odds of success for your sleep apnea postcard.

At work, the doctor’s office, even walking around a park, it seems like everyone is on their phones all the time. Despite this, studies show that people prefer to receive physical mail for advertisements. Businesses bombard consumers with messages in multiple ways pulling them a million different directions. How will yours stand out? How can you reach your target audience on several fronts simultaneously?

When trying to find the right romantic partner, you probably have a list of things they need to have. Whether it’s looks, smarts, athleticism, musicality, or any other requirement, these are important traits to you in a partner. Well, in many ways, you should be just as discerning when picking out a marketing company to work with.

Although there are certainly others that are nice to have, here are the required traits that you should be looking for when searching for the right direct mail marketing partner.

Imagine you’re trying to shoot an arrow at a target—blindfolded. As you release the bow string, you can only hope it gets in the general area of the bullseye, but you have no idea whether it will hit the target at all. That’s what it can be like when you send out a marketing postcard without a custom mailing list.

Before you can contact customers, you first need to determine your target audience. Here, you’ll find more explanation about what a target audience is, why it’s crucial to find it, and how to do it.