
After a lot of deliberation, you’ve discovered what makes your company truly special—your unique selling proposition (USP). You’re ready to start putting together a marketing strategy, right? Wait! First you need to learn about your competition and their USPs. If you skip this pre-marketing stage, you may realize too late that you’re focusing in the wrong area. Here are the steps you need to follow to make sure your small business marketing is effective and helps you stand out from the rest.
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