You don’t get it. You have invested a lot of time, energy, and money into making your custom website user-friendly and beautiful, and traffic there is growing. Why, then, aren’t you getting more conversions? Why don’t you have more people reaching out to you? Your site could have one or more of these four common problems.
Your Website Doesn’t Have Enough Information.
When visitors come to your site, they want to know at least the basics: your address, your hours, contact information. However, they could also be looking for more details about you and your company, such as your background, story, pricing, policies, and more.
Although you don’t necessarily have to have everything your customers could possibly want to know on your website, you need to make sure they can access a good portion of information upfront. You can accomplish this by having multiple pages on your website with lots of high-quality content to share. Then, your customer can reach out to you for a little more, helping you make contact and hopefully end up with a conversion.
Your Website Didn’t Earn Enough Trust.
These days, anyone can create a decent-looking website. Along with this ease, scammers have made it difficult to trust the internet. In the few minutes your website visitors devote to investigating your site, you have to convince them that you’re not only legitimate but also the right choice for their needs.
One way to prove your business’s legitimacy is to follow up with your website visitors through direct mail marketing. When they receive physical confirmation via an official-looking postcard, they may be more likely to place their trust in you.
You Don’t Have Opportunities to Capture Visitors’ Information.
In some cases, having a visitor submit a contact form is almost as good as finalizing a sale. After all, that’s a pretty clear sign of their interest in your business! Although you don’t want to overdo contact forms, it pays off to have several available throughout the site—usually on the Contact Us page, on pages where you describe your services, and perhaps on the About Us page.
Visitors Aren’t Ready to Make a Decision Yet.
Sometimes, no matter how flawlessly your website is designed or how meticulously your strategy is planned, website visitors simply need more time to make their decision. Perhaps they need to talk to their partner, look at their calendar, or research other similar businesses before they choose.
Fortunately, you can continue to bring your brand to the forefront of their thoughts by using digital ads and direct mail marketing. Whenever they go to Google, use social media, visit other sites or pick up the mail, your brand could be right there, reminding them about your company.
Transitioning website visitors into customers doesn’t have to be complicated. By addressing these problems, you can make your website a lot more successful in bringing revenue to your business.
About Strategic Marketing Solutions
Strategic Marketing Solutions is a full-service marketing company for small businesses. In addition to website design, we offer assistance with logo design, direct mail marketing, pay-per-click ads, geofencing, and more. We know strategies that can help your business get in front of the right people and help convert them into customers. To learn more about what we do, visit our website today!