Imagine that you have only a few seconds to make a powerful impression on a customer because in many cases, it’s often true! You must communicate as much about your company as possible quickly. How can you accomplish this? With a well-designed logo on your website and direct mail marketing materials. But if your logo fits any of the following, you may need to update or change it to attract more customers.
Your Logo Is Too Complicated
In marketing, less is often more, and this principle is especially true when it comes to your logo. If it is too complex, it may not fit properly on the website or on your other marketing media like direct mail postcards. Complicated logos can also give the impression that your business may be disorganized or doesn’t understand what looks pleasing to the eye and what doesn’t. In many industries, leaving that kind of impression can be detrimental!
Your Logo Was Obviously Designed a Long Time Ago
These days, trends change so quickly that it’s hard to keep up with. If you designed your logo back when social media first started to really take off, chances are you are well overdue for an update. Every few years, it’s a good idea to reevaluate your logo to make sure it doesn’t reflect by-gone trends. When you choose fonts or even graphics, avoid elements (like a font or graphic) that could simply be a temporary fad in your logo, which could cause it to look outdated.
Updating your logo may feel like a significant change, but it may be necessary to show your customers that you aren’t stuck in the past, that your business can adapt and keep up with advancements.
Your Logo Doesn’t Work for Mobile Site Visitors
More and more customers use mobile devices, especially their phones, to search for businesses. In other words, your website and logo need to be designed to fit on large and small screens alike. Otherwise, you could lose a significant number of leads to a competitor who has stayed current with the times.
Your Logo Looks Generic
Although it may seem difficult to come up with something completely original, your logo should be unique to your company. That’s where a designer at a marketing company can help you create a logo specifically for you, something customers associate with your business and think of you when they see it.
Fortunately, you don’t have to design a logo on your own. You can find an experienced marketing company that understands the importance and principles of what makes an effective and powerful logo. Together, you can create something that is both eye catching and consistent with your company’s culture or mission.
About Strategic Marketing Solutions
Strategic Marketing Solutions is a full-service marketing company, specializing in assisting small businesses, particularly dental practices and law offices. Our services include logo and website design, in addition to direct mail marketing, pay-per-click marketing, and search engine optimization. To learn more about our services and our expertise, visit our website and contact us. We’ll be happy to discuss your needs!