In your brick-and-mortar business, you strive to serve customers as efficiently as possible and make their time with you enjoyable. Maybe you’ve even purchased cutting-edge technology or redecorated all in an effort to bring in more revenue. But there’s a problem—you have the physical face of your business down, but you need a digital one as well.
Even if you consider yourself “old fashioned” or “old school,” or you want your business to have that kind of vibe, you won’t get far without a modern, professional website. Learn why you should update your website and why it is worth the investment in this blog post.
Does the Quality of Your Website Really Make a Difference?
Without question, if you want your business to thrive, you need to have a modern, functional website. Not only do customers tend to visit sites for information about your company, but many also use sites to schedule appointments or make purchases, especially on their tablets or phones. As a result, if yours doesn’t allow for these devices and conveniences, your customers could easily decide to take their business elsewhere.
In several surveys about choosing a dental practice, about 1 in 4 respondents said that the quality of the website strongly influenced their decision, and 37 percent said that it was somewhat influential. Needless to say, investing in a professional-looking website is a necessity for any business to succeed.
How to Use Your Website to Attract Customers
Above all, your website should be clean, clear, and useful for visitors. They shouldn’t have to dig around your site to find your contact information or to learn about your company’s story. A polished, carefully crafted site should make conversion easy—turning visitors into customers.
How to Make Your Site Stand Out
Having a well-designed, user-friendly website is a necessary part of drawing in more business, but it’s not enough alone. You need to get your website in front of as many people as possible. That’s where other modes of marketing come in and bring more visitors to your site.
For instance, you need to optimize your site for Google searches through SEO best practices. You can also use a pay-per-click campaign, which helps more customers find your site. In addition, although direct mail postcards may not seem connected to your website, they can direct prospective customers to your online presence to learn more about you and to contact your office.
For some, your website may not make or break your business; however, in this digital age, having a professional site can show your customers the quality of service they’ll get before they come to your front door. Make the decision to choose you simpler by creating a beautiful, helpful website and then make it visible to more people. Your revenue will more than make up for the investment!
About Strategic Marketing Solutions
Strategic Marketing Solutions is a comprehensive marketing company, specifically designed to help small businesses flourish. From banners and signage to professional sites, SEO, and PPC services, our team can reach more prospects to help your business grow. If you would like to learn more about our services and success, you can contact us online here. We look forward to talking to you soon!