Postcards come in all kinds of colors and designs. However, after a while, they can all start to look the same, but if you pay close attention, some are effective while others are not. How can you make sure yours stands out from the rest and has a higher response rate? Your direct mail postcard must have all five of these essential elements to make it successful. Keep reading to learn how to incorporate this checklist into your postcard’s design.
Engaging Headline
When you send a postcard, you have only a couple of seconds to attract your audience’s attention. A well-crafted headline can draw them in and hold their interest long enough to learn more about your practice. Your headline and any subheadings should be intriguing and invite the recipient to reach out to you in a clear call to action.
Appropriate Imagery
Alongside your headline, you need to have photos that reflect the message you want to send. In addition to using high quality photos, you should include your practice’s logo and name prominently so that it shines and stays in the customer’s mind.
Benefits of Choosing Your Practice
Your target audience likely has many dental practices to choose from. Why should they pick yours? You should make the reasons very clear for them in your postcard, so they don’t have to take such a drastic leap of faith when they call you up for an appointment. When they are aware of what makes your practice different and more valuable, potential customers feel like it’s a no-brainer to go with your team.
Attractive Offers
Your postcard should entice your audience to come to your practice over your competitors. One powerful way to attract more customers is to have special offers, such as a certain percentage off certain services, free consultations, a new patient rate, or the like. These types of deals can convince both new customers as well as existing customers to make an appointment and visit your office.
Necessary Contact Information
While including your business’s website information is helpful in this increasingly digital world, your postcard must provide ways to contact you. Otherwise, you won’t get many conversions! Basically all dental practices have physical locations, so be sure to have your address listed on the card for your customers. Also important to list on the postcard are your phone number, website URL, social media URLs, as well as an email address.
This simple checklist can serve as a good reminder of what needs to be on your postcard before you send it out. If you follow this advice, you can see great rewards for your marketing efforts with new patients and more revenue coming in!
About Strategic Marketing Solutions
Strategic Marketing Solutions is a small-business marketing company that offers both digital and print marketing, mostly for dental practices and law firms. From pay-per-click advertising online to designing and sending direct mailers, we provide any service you could want to reach new customers. If you want to learn more about our services, you can contact Strategic Marketing Solutions online here or call the office at 541-500-0519.