After years of study and experience, you’re extremely knowledgeable and skilled in your field. You want to take your company to the next level and that means getting a clean, attractive website up and running. But as a small business owner, you obviously care about expenses and want to keep costs to a minimum, so you consider making the website yourself.
Wait! Before you move forward with a DIY website service, you need to be aware of the potential pitfalls. Keep reading to learn if this is really the way you want to go—or if you want to hire a marketing team to build your website for you.
Frustrating Online Experience
Having a pretty website can catch people’s eyes, but it takes more than looks to make a successful website. If the visitors aren’t able to reach out to you directly or easily purchase or schedule appointments, then potential leads are falling through the cracks.
You need to include forms for contacting you or requesting information or an estimate, carts, and other functioning features to win over your visitors. Otherwise, they will pass by your site and find another that’s more accessible.
Huge Time Commitment
A DIY website may save you on the cost of getting your site up and running, but remember time is money! Just think about all the productive things you could be doing instead of messing around with your website for hours. Especially as the owner of a small business, your time is valuable and is likely better spent on other important tasks. Let your marketing team handle the website portion while you focus on the larger picture: growing your business as efficiently as possible.
As much as people try not to “judge a book by its cover,” it still happens. Potential customers are going to be judging the professionalism and quality of your business based on your website. Even if they only spend a few minutes there, the website needs to be working properly, contain all the information they need, and present an appealing front for your company, products, or services.
SEO Ignorance and Failure
Again, you could be an expert in your field, but unless your website is optimized for online searches, your business will get lost in the wilderness of the internet. Having an SEO expert on your team can bring your site to the front page or two of Google results, increasing traffic to your site and potential leads and sales to your business.
In the end, the cost savings from doing the work yourself could be negligible, and hiring a marketing team can actually help your business bring in more sales and lead conversion. Leave DIY website builders behind and create a custom website that will wow your customers and lead to more revenue!
About Strategic Marketing Solutions
Strategic Marketing Solutions offers many services on top of direct mail marketing. We also provide website building, SEO services, and online PPC advertising. If you would like to learn more information about our services and how we can give you a better website, you may contact us online here. Let us show you how we can improve your business through a professional marketing strategy today!