Did you know that an estimated 30 million people have sleep apnea in the United States? And chances are that this number has only increased since the beginning of the pandemic, but only about 6 million are officially diagnosed. Needless to say, there are plenty of opportunities to inform the public about this condition.
Whether you’ve recently added sleep apnea therapy to your list of services or you’ve offered it for years, you want to spread the word about treatment at your dental practice! Read on to learn three tips that can raise the odds of success for your sleep apnea postcard.
Tip #1: Give the Solution in the Headline
In just a matter of seconds, you can either win or lose your audience’s attention. Your headline is critical for your postcard to bring in more interested patients. Unfortunately, sleep apnea is a condition that many people don’t understand very well, particularly the causes or available treatments. The headline is a great place to let your audience know that you offer the solution!
Examples of headlines you could use for your postcard include the following:
- Can’t Get Good Rest at Night? Fix Your Smile to Fix Your Sleep Apnea!
- Struggling with Sleep Apnea? Correct Your Misaligned Bite
- Get a Good Night’s Rest by Straightening Your Smile
- Does Your Partner Snore? Treat Sleep Apnea and Get the Rest You Need!
Tip #2: Extend an Offer to Sweeten the Deal
The thought of going in to talk about sleep apnea with a dentist may seem like a foreign concept to your audience. At first, they may think they need to see a sleep doctor or other specialist to treat this condition, making them hesitant to schedule an appointment at your practice. You need to make it easier for them to take that next step, and a free consultation or another appealing offer is a great way to do just that!
Tip #3: Choose Your Imagery Wisely
After the headline, the central image is the next thing that recipients will see. It needs to not only grab their attention but hold onto it long enough that they want to know your practice’s name and contact information. As a result, you must pick a photo that pertains directly to sleep apnea. Showing your dental practice or another dental issue doesn’t immediately bring sleep apnea to mind and can be confusing for your audience.
Be smart about the image you choose for your postcard. Although sleep apnea can be frustrating, it might be a good idea to select an image that illustrates the solution—better sleep—rather than the problem, especially if you follow the first tip in this post!
In the end, you may not be able to reach all the millions around the country who need sleep apnea treatment, but you can put together an effective postcard and see an increase in the number of people interested in this service at your practice.
About Strategic Marketing Solutions
Strategic Marketing Solutions has been in business since 2008. Even with the rising popularity of digital marketing, we find the most success with direct mail marketing. To help dental practices reach their ideal audience, we also offer geofencing and custom mailing lists. If you would like to create a successful postcard about sleep apnea, you can contact Strategic Marketing Solutions for a consultation.