At work, the doctor’s office, even walking around a park, it seems like everyone is on their phones all the time. Despite this, studies show that people prefer to receive physical mail for advertisements. Businesses bombard consumers with messages in multiple ways pulling them a million different directions. How will yours stand out? How can you reach your target audience on several fronts simultaneously?
Changing with the Times
At first glance, you may think that you have to leave direct mail marketing in the past, but the reality is that people still respond more to post cards than they do to Google or other online ads. However, you can’t ignore that most people spend several hours every day on their phones and online. So you may be wondering—how can you integrate new technology with old school direct mailers? Include a QR code on your postcard!
What Is a QR Code?
If you have gone out to eat recently or shopped on your phone, chances are you’ve interacted with a QR code, which is short for Quick Response code. However, you might not know exactly what it is. This square-shaped printed bar code is scanned by a smartphone camera and takes the user directly to a specific webpage.
How a QR Code Can Improve Your Direct Mail Campaign
Let’s be honest—you typically have just seconds to attract the attention of consumers before something shiny draws them away. The odds of a modern customer going out of their way to find your website are slim, unless you provide them with what they want instantly.
Every inch of your postcard needs to be used wisely. There’s no room for fluff or unnecessary information. Although the QR code can take up valuable space on your direct mailer, it gives your audience direct access to your business’s website, making it easier for them to learn more, contact you, or purchase products or services. All of this means more revenue for you!
By including a QR code on your mailer, you take advantage of the best marketing strategy and allow your audience to use their own smartphones to connect with your business. When you think about it, a QR code could be one of the most important elements of your direct mail design.
In the end, you should continue to send out direct mailers to promote your business and reach more customers, but you need to adapt to the ever-changing needs and diminishing attention span. When you include a QR code, you are making a smart marketing move that could help your business thrive!
About Strategic Marketing Solutions
Strategic Marketing Solutions is a full-service company that is designed to set small businesses up for success. Although we specialize in serving dental and law practices, we are familiar with many other industries as well. Whether you want to focus on PPC ads, direct mailers, or any other kind of marketing, we can give you the support and expertise needed to bring in more customers. Contact us today to learn more about our services and company.