When trying to find the right romantic partner, you probably have a list of things they need to have. Whether it’s looks, smarts, athleticism, musicality, or any other requirement, these are important traits to you in a partner. Well, in many ways, you should be just as discerning when picking out a marketing company to work with.
Although there are certainly others that are nice to have, here are the required traits that you should be looking for when searching for the right direct mail marketing partner.
Understanding of Your Industry and Your Target Consumer
Marketing strategies vary from industry to industry. What works in one may not even be relevant in another. Even medical and dental practices don’t have the exact same concerns when trying to attract new patients. You need to find a marketing company that knows your industry well so that you can focus on what your customers are looking for.
In the dental field, some major priorities for new patients include being in-network with dental insurance, same-day emergency appointments, convenient hours, convenient location, advanced technology or training, and the ability to schedule appointments online. A marketing firm unfamiliar with these priorities may skip over these potential opportunities to appeal to people in your target area.
Willing to Work Wisely with Your Budget
No one has an unlimited marketing budget, but you’d be surprised how far your money will take you in marketing. Used in a clever way, your budget can help you have quality exposure to your target audience and have a significant return on your investment.
For example, instead of reaching out to 20,000 people just one time, you may want to consider sending your direct mailer four times to 5,000 carefully selected targets. You need to find the right balance between the frequency and number of people you use your marketing budget to reach. A marketing service company worth anything will help you come up with a direct mail strategy that makes the most sense for your business and industry.
Full Service for Direct Mail
If you are going to go through the trouble of designing and strategizing with a marketing company, it seems logical to go the whole way with the same company. Working with a marketer that not only identifies your target mailing lists but also prints and send your direct mailers out can help you stay on stop of the entire process without having to collaborate with several separate companies, which can save you time, money, and frustration.
There aren’t many gems out there, but when you find the right one, you’ll know it! It may not be love at first sight, but upon learning more about the marketing company, you can see whether they are a perfect match for your business’s goals and future.
About Strategic Marketing Solutions
Strategic Marketing Solutions is a full-service marketing company that specializes in helping small businesses, particularly dental practices and law offices. From beginning to end, we provide every service you’ll need including designing, printing, mailing, and even call tracking. If you would like to learn more about our services and how your business can benefit from a relationship with us, you can contact our office to schedule a consultation.