Unlike huge corporations with large advertising budgets, your small business has limited funds. Plus, your potential customers are surrounded by the noise of ads trying to earn their business. How can you possibly compete? If you focus your marketing efforts wisely, you can still be heard and get your brand out there in front of the right customers. How? By combining direct mail and digital marketing! Read on to learn why and how you can help your business thrive with these methods.
Why Should You Do Both Direct Mail and Digital Marketing?
Based on the amount of time people spend on computers or smartphones, you might assume that direct mail advertising is a dying method of marketing. However, direct mail still gets a significantly higher response rate than all digital marketing efforts combined.
As successful as direct mail campaigns can be on their own, it’s difficult to ignore how much face time digital advertising gets from consumers every day. From Facebook to Instagram, from Google to YouTube, your target audience is spending hours and hours on these platforms, so it makes sense to utilize digital advertising to better reach your ideal consumers.
Together, direct mail and digital marketing allow you to make your brand memorable with customers you want to reach.
How Can You Successfully Integrate Direct Mail and Digital Marketing?
Studies have found that using multiple forms of marketing opens up more opportunities to connect with and ultimately earn the business of target consumers. But it can be tricky managing several channels at once, especially for small businesses. Here are the steps to be successful in both direct mail and digital marketing.
Step 1: Create Your Direct Mailer
Always start with making a direct mailer. If nothing else, make sure this arrow is in your marketing quiver. Research has found that physically holding your marketing material helps potential consumers remember your brand and then act on it. Plus, you can narrow down your target audience in ways you can’t with digital marketing, like income levels, age of their house, ages of children, and more. Once you’ve designed a direct mailer and customized your mailing list, you can then build your digital advertising campaign to further boost your response rate.
Step 2: Choose Your Digital Channels
In a perfect world, you’d be able to take advantage of all the digital marketing opportunities out there. However, unless you have an unlimited budget, you’ll likely need to pick just a few, which can be difficult. Try to determine where your ideal audience is spending most of their time to decide where your budget can be best spent.
Step 3: Use Your Mailing List for Online Remarketing
You should already have your direct mailing list—why not use this information to find these same contacts online? You can target your digital marketing on these same consumers on social media, making your business and brand stay in their minds without too much extra effort.
Instead of choosing either option, it’s best to use both of these tools at your disposal. These steps are a great place to start for integrating digital and direct mail marketing, reach the right customers, and get better conversion.
About Strategic Marketing Solutions
Strategic Marketing Solutions is a full-service marketing company that is designed to help small businesses succeed and grow. From designing, printing, and mailing direct postcards, we also create custom mailing lists, manage PPC campaigns online, and provide call tracking. If you would like to learn more about our services, you can contact Strategic Marketing Solutions online or by calling 541-500-0519.