You spend a lot of time and effort to design and finalize a postcard for your small business. You’ve carefully planned who will receive this direct mailer, and you anxiously hope that it will bring in more customers. But how will you know whether your direct mailer was the reason behind the increase in sales? How can you determine which sales are the result of the postcard? Through call tracking! Read on to learn how this marketing service can make a difference for your small business.
Get Accurate Data about Your Marketing Efforts
If you’re sending a coupon in your direct mailer, you may think you don’t need call tracking. You can simply count the number of coupons you get in your sales, right? Although this information can be helpful, coupon counting doesn’t give you the full picture.
How are you going to account for the customers who call your business using that direct mailer? What about customers who purchase from you without using the coupon but do so after seeing your postcard? Call tracking monitors more comprehensive numbers so you get more information.
Identify Your Most Successful Campaigns
You can’t continue a successful marketing campaign without knowing what works and what doesn’t. Without call tracking, you’re left guessing what designs and marketing tactics were more effective than others with your audience. You won’t be able to tell whether a sudden increase in customers is due to your direct mail postcards or your Google ads. However, call tracking gives you hard data that can point you in the right direction for what you should do in the future.
Measure Direct Mail Effectiveness After You’re Done Sending It
One of the convenient things about utilizing call tracking is that it doesn’t expire. It can continue to tell you helpful information even after you’ve stopped sending a specific piece of direct mail out. Months afterward, if a customer calls that assigned number, call tracking can still prove useful and effective.
Quality Check Your Customer Service
Call tracking is a great opportunity for your team to grow and fine tune their customer service skills. It allows you to identify strengths and weaknesses, giving you feedback for improvement. By using the input from call tracking, you can make your interactions with your customers much more effective and successful, which can lead to more conversions and revenue.
Ultimately, when you take advantage of call tracking, you stand to gain a lot of useful information that can help your business thrive. Instead of flying blindly and hoping for the best, you can have a clear idea of what works and what doesn’t with your target customers.
About Strategic Marketing Solutions
Strategic Marketing Solutions is a full-service marketing company, offering packages ranging from site design and PPC campaigns to direct mail postcard design, printing, and mailing. Each project receives free call tracking, and our company shares the results with you so that you can see the success of your marketing strategy. We only work with small businesses, so we are familiar with the struggles of this kind of company. To learn more about our services, you can contact us through our website.