You’ve spent tons of time and energy to design and create the perfect postcard for your marketing campaign. It’s been working so far, but you want even better direct mail results. Is there a way you can increase your return on investment without having to make any changes to the postcard itself? Absolutely! Here are five ways you can make sure your marketing money is well spent bringing in as many customers as possible.
Send More Out
It’s a pretty simple concept: if your postcard is working, then increase how many you send. The more effective postcards you send out, the more business you’re likely to bring in. Try doubling the number of postcards you mail out and keep track of the response—you’ll be surprised!
Create a Custom Mailing List
Although you could simply send your postcards out at random and hope for the best, you’re not likely to receive a high return on your investment. The quantity of contacts matters, but so does the quality of these contacts. In other words, you need to make sure that your postcard is reaching the right customer you want. You need to understand who your target audience is and focus your marketing efforts on reaching out specifically to them.
Target a Different Audience
It’s smart to narrow down your target audience to those you want to bring in. However, if your parameters are too restrictive, then you could be losing out on paying customers. For example, instead of only reaching out to customers that are within five miles of your business, you could expand the area to ten miles. Or, if you’ve been targeting a certain age group, perhaps you could include people in other age ranges and get a similar response.
Make Sure Your Site Is Just as Effective
If you’ve invested time into making your postcard look amazing, you should also give your website some attention. Most people visit a business’s website before acting, including before contacting the business. If your website isn’t user-friendly or doesn’t match the quality of your postcard, you could lose customers.
Add Similar Online Ads to Your Campaign
While direct mailing may seem to take a lot of time and effort, online ads are pretty simple. You can quickly adapt your postcard to work for Facebook or Google ads and reach even more customers while not spending as much in your budget.
When you try these tips, you can make your marketing budget stretch even further and bring in more revenue. If you already have a well-designed postcard, you just need to be smart about how you use it, and you’ll see your progress in the numbers!
About Strategic Marketing Solutions
Strategic Marketing Solutions offers complete marketing services to small businesses throughout the country. In addition to direct mail marketing, we also provide call tracking, marketing analytics, search engine optimization, and pay-per-click ads for a more robust marketing campaign that yields results. Could your small business benefit from our direct mail services? You can contact us through our website to get more information.