As a dentist, you’re already familiar with the power of a confident smile. Numerous studies have shown that those who smile are viewed as more successful, more trustworthy, and more friendly. They are also happier than those who smile less often, but it can be difficult to want to show off pearly whites if they’re not so bright.
Many people are interested in improving the appearance of their teeth for these benefits, but they may not be willing to take on a big investment like veneers or other more expensive procedures. Teeth whitening, however, is a simple, affordable way to achieve a brilliant smile. That’s the message you want to get out through your direct mail postcard.
How can you make your postcard about a teeth whitening special really stand out? Try implementing these three design elements!
Show a Before and After Photo
On a postcard, the image you choose to include can have a huge impact on the recipients. You could select a photo with a beautiful model that has already undergone teeth whitening. On the other hand, seeing the change for themselves can help draw your audience in. They can recognize their own teeth discoloration in the before picture and envision their own success story in the after. It also immediately lets them know that one of your special offers directly deals with a service they want.
Include White in the Postcard Title
Can you think of an easier, faster way to communicate that you offer teeth whitening than to mention the word white in the title of the postcard? This immediately tells readers that the appearance of their teeth matters to your practice and that you are in the business of improving aesthetics as well as oral health.
Make the Special Offer Obvious
Even if the special offer isn’t front and center from the get-go, it shouldn’t be an afterthought and thrown in the last second. Make sure it is highlighted and brings attention to itself. You can leave the details to the back of the postcard, but the front should intrigue your readers so that they want to learn more about the whitening special offer and contact your office for an appointment.
By using these design elements, you can create a postcard that truly pops out at your target audience. With well-designed direct mail for dentists, you can bring in more interested patients for this popular service.
About Strategic Marketing Solutions
Strategic Marketing Solutions is a company that only serves small businesses, like dental practices, with turn-key services ranging from design and website building to direct mail and SEO improvement. It was founded by Travis Russell, who has an extensive background in graphic design and marketing. If you are interested in learning more about our services, you can contact Strategic Marketing solutions through our website or by calling 541-772-0212.