The holiday season is just around the corner. Stores will soon be bustling with customers, and schedules will be packed with fun activities. The song says it’s the most wonderful time of the year, but if your small business isn’t in retail, you may be experiencing a slow stretch between now and the end of the year. But that doesn’t mean your business can’t benefit from this down time. Strategic Marketing Solutions offers a way to improve campaigns for direct mail for small businesses, making these leaner times more fruitful. Here are some ways you can use this holiday season to help your small business.
Don’t Sit and Wait for January
If this time of year is typically slow for your business, you may be tempted to bench your marketing efforts and simply wait until next year when you expect things to pick up again. However, especially if you have some extra time on your hands during working hours, now is a good opportunity to work on your next direct mail campaign. Solidify the details now, so you’re not scrambling later on.
Send Holiday Greetings
Right now might not be the best time to be sending out your typical direct mail advertisements, but that doesn’t mean you shouldn’t contact your customers at all this season. Mailing a greeting card not only spreads holiday cheer, it keeps your business in your target audience’s mind for later.
If you’re looking for an even more powerful way to make an impression, you should consider personalizing the greeting card. Including the customer’s name grabs their attention and shows that you know them and care about their patronage. It’s a small gesture, but it can work wonders for creating customer loyalty.
Make Sure Your Website Is Ready for Visitors
In your own online activity, you’ve likely encountered a website that was poorly designed or that wasn’t user friendly. Did you stick around for very long? Of course not! You probably clicked out of that site as quickly as possible.
While you may not be serving as many customers right now, take advantage of this extra time by optimizing your website. Do you know how long people spend on your site? What pages do they visit? Which pages lead to the most conversions? It’s important to dig deep into the analytical information so that you can adjust your website to generate more leads during busier times of the year.
Even though this time of the year may not be as prosperous for your small business as it is for other times of the year, it can still be productive. By following these tips, you can help set yourself up for success by the time 2021 rolls around and hit the ground running.
About Strategic Marketing Solutions
Strategic Marketing Solutions is a full-service marketing company that exclusively serves small businesses. In addition to handling direct mail campaigns and printing, they also offer services like PPC advertising, website and logo design, and call tracking. If you are interested in learning more about how Strategic Marketing Solutions can help your small business through the slow holiday season, contact them by visiting their website or calling 541-500-0519.