Pumpkin spice lattes, sweaters and scarves, football—it’s autumn all right. For many small companies around the country, when the temperature drops in the fall, it becomes busy season. Or at least it’s supposed to be. How can you make sure you increase your sales this fall so that you have a successful ending to the year? This year may have been full of new challenges up to this point, but here are three small business marketing tips to garner more sales as you head into the final quarter.
Create Urgency for Your Customers
Perhaps your business offers saving opportunities throughout the year, but you should consider providing something special for the fall season to attract more customers. Having time-sensitive deals works because of customers’ natural fear of missing out. Instead of waiting until later to visit your website and spend money, they react more quickly and decisively when they know there’s a time limit.
With Santa’s clock starting to tick in the background, it feels like this time of year has its own built-in sense of urgency. However, you can bring in even more customers if you heighten it. No matter what kind of business you own, you can create urgency by offering a special deal, service, or item for a limited time. The trick is to make sure your customer pool is aware of this special and can react quickly before they miss out.
Use Multiple Media to Reach Your Customers
Even if your business is highly specialized, you likely already understand the need to adapt with the times. Especially in light of the COVID-19 pandemic, many customers are shopping online these days. As a result, you would be smart to integrate a strong online presence into your more traditional seasonal campaign. By creating a cohesive design for your print and online ad plan, you can bring more customers to your website and ultimately get more sales.
Don’t Forget Direct Mail
While online ads and other forms of contact are effective and important for modern consumers, don’t leave out one of the most powerful marketing tactics at your disposal: direct mail. Sending postcards to your customers is a time-tested method that brings in new customers. A well-planned direct mail campaign can reach thousands in your target audience and keep your company fresh in their minds when it comes time to shop.
This autumn, you can help your small business thrive when you actively implement these marketing tips. During your busy season, if you feel overwhelmed with trying to handle this effort on your own, you can always call on Strategic Marketing Solutions to step in and ensure a successful marketing campaign.
About Strategic Marketing Solutions
Strategic Marketing Solutions is a full-service marketing service company that specifically meets the needs of small businesses throughout the United States. In addition to direct mail, customized mailing lists, call tracking, and website design, we also offer logo design, SEO, and PPC services. If you would like to learn more about our services, you can contact us by clicking here.