You’ve dreamed of leading since you were little. You imagined running for office and making a positive difference in the community. Now, you’re finally in a position to make that dream a reality. You’re passionate about the issues and feel confident that you would represent your constituents as best as you could. As election day approaches, you nervously await the voters’ decision, but if you’ve had a strong direct mail campaign with the following tactics, you can breathe a little easier knowing you’ve done everything right for a win.
Specify Your Target Audience
Although it may be tempting to send out as many mailers as possible to every registered voter, that tactic may not be a wise use of your campaign funds. Determine the demographic you’d like to win over in the voter pool. Do you want to target a younger or older audience? Are you trying to reach out to Democrats or Republicans? Is there a certain zip code where you’d like to win more votes? By doing a little research before sending out your mailers, you can make sure every dollar is well spent.
Send Multiple Direct Mailers
In the weeks and months leading up to an election, voters will see countless signs around town advertising candidates. One postcard in the mail will not be enough to keep your name in voters’ minds, which is why you need to have a planned marketing campaign consisting of two or more mailers along with a strong online strategy, like Facebook and Google ads.
With the threat of COVID-19, local debates and opportunities for voters to meet candidates are limited. Now more than ever, you need to connect with voters and create a relationship as efficiently as possible. Reaching out multiple times (and in multiple ways) helps ensure that your message sticks with voters.
Include Useful Information
Unfortunately, not every voter will do their due diligence and spend the time to research candidates before they reach the poll booth. That’s why it’s important to include all the necessary bits of information your voters need to have in the mailers and ads, such as your name, the district or position you’re running for, your platform, and your photo. Design a straightforward mailer that provides the basics of your campaign so that voters learn to trust you and understand what you stand for.
No matter how many mailers or Google ads you put out, you should keep your message and call to action consistent. Also, keep up your efforts over time. Your goal is to convince voters that you’re the best option for the job, and the smartest way to earn their trust is to repeatedly and regularly reach out to them in the weeks leading up to the election.
In the end, you want to accomplish your dream of being a community leader, and direct mail is a great method of getting your voice heard. This election year, be sure to take advantage of a smart marketing strategy so you can do great things in office.
About Strategic Marketing Solutions
As a full-service marketing company, Strategic Marketing Solutions is focused on serving small businesses and local political candidates. From initial design all the way through mailing and call tracking, we can help you develop a marketing plan and keep tabs on the success of your campaign. If you have more marketing questions, or if you would like to work with Strategic Marketing Solutions, you can contact us by clicking here.