You’ve spent hours working on creating and designing the perfect postcard to send out. It looks amazing and communicates your company’s message loud and clear. Once you send them out, however, you find that your little pet project hasn’t garnered the response you were hoping for. Does that mean you have to start all over again and design a new direct mail campaign? Not necessarily! You may be able to continue using the same postcard and see much better results. Read on to find out how to improve direct mail for small businesses.
Increase the Number of Postcards
Perhaps the problem with your postcard is that not enough people are seeing it. Simply increasing the quantity of postcards you send out can get your message in front of more potential customers. In fact, in order to see a significant boost in leads, you may need to double the number. Luckily, if you’re tracking your postcard leads, as you should be, then you can clearly see just how successfully your increased efforts pay off.
Refine Your Target Mailing List
Before sending out postcards, you’ve likely already decided on the group(s) you want to target. If you aren’t seeing the results you want, take some time to evaluate your mailing list. Do you need to expand the geographic area you’re targeting? Do you need to focus on a particular age group or income level? These are decisions that can help you reach those you most wish to bring in as customers.
Have a Beautiful, Conversion-Friendly Website
Did you know that up to 95 percent of people look at a business’s website before making contact? If you want your business to succeed, you need to have a clean, inviting homepage and landing pages, and your site needs to be easy to navigate. Make it simple for visitors to contact your business after seeing your postcard in the mail for more conversions.
Run Facebook and Google Ads
These days, you have to have a strong online presence because that’s where most people spend their time searching for services. In fact, about 70 percent of adults spend at least 50 minutes on Facebook each day. For relatively cheap, you may be able to slightly repurpose or tweak your postcard ad to fit the Facebook platform. As a result, you’ll reach more people who are more likely to remember your business and make contact, all without having to come up with a new ad.
To enjoy more rewards for your efforts, you don’t have to go back to the drawing board and completely revamp your postcard. If you love your current postcards, you can take advantage of these tips to make them more effective. That way, you can get the most out of your investment as you grow your business.
About Strategic Marketing Solutions
In addition to full direct mail marketing services, Strategic Marketing Solutions offers call tracking and marketing analytics to prove how successfully your campaign is working for you. We are focused solely on small businesses and are skilled at targeting local customers. If you would like to learn more or work with Strategic Marketing Solutions, just click here.