With COVID-19 spreading around the country, many nonessential businesses have temporarily closed their doors. Is your business one of them? As an owner, you are used to eating, sleeping, and breathing your business, but right now, you must take a step back. Although these next few months may be challenging for you, this time away doesn’t have to be devastating in the long run, especially when it comes to small business marketing. In this post, you’ll learn how this break can actually help your business!
Benefits of a Break
It may seem odd that working less can help your business, but more time and effort doesn’t always equate to more revenue. In fact, studies have shown that longer work days can actually be counterproductive. Researchers found that productivity takes a nose dive when you work more than 48 hours a week. Likewise, people coming back from a vacation tend to be more rested, motivated, and able to make better decisions. In fact, one study found that workers who vacation have a faster, better reaction time, which can come in handy when making business decisions.
How to Use This Time Wisely
Even though you didn’t choose to have this break, and quarantine is not as relaxing as a vacation, you can still make the most of this time to help your business for what comes after COVID-19.
Create a Smart Marketing Plan
With some extra time on your hands, you can consider how you want to help your business attract more customers in the future. Even if you decide to wait a while to implement your marketing plan, it is a good idea to start putting one together while you’re not overwhelmed with other decisions or responsibilities.
At first, online ads may seem like the easiest marketing technique to use, but it may not be the smartest. All digital marketing tactics combined draw a lower response rate than direct mail. When you pair direct mail with digital marketing, you can have a strong campaign that bring the right kind of customers to you.
Connect with Your Customers
During the quarantine, your target audience is likely spending their free time reading more content online, watching videos, and perusing social media. Now is the perfect time to connect with them on a personal level via these outlets. Share your company’s story, reach out to potential customers, and you can find faithful customers in good times and bad.
Do Other Things
It’s okay if you let your mind wander to something not related to work. In fact, some relaxation and fun allow you to refocus and restore your energy. Take some time each day during quarantine to read a book, try a new recipe, play a game, or watch a show to give your brain a break from thinking about your business.
While you’re self-isolating to slow the spread of COVID-19, your business may have slowed down as well, but this time can still be beneficial. If you follow these tips, you’ll be able to hit the ground running when the quarantine order is lifted and life returns to “normal” again. And what’s more, you’ll likely have even more drive to work hard and make your goals a reality.
About Strategic Marketing Solutions
Strategic Marketing Solutions provides full-service marketing for small business owners, especially dental practices. These services include direct mail campaigns and mailing lists, logo design, graphic design, call tracking, SEO, and PPC campaigns. If you’re eager to stay productive during the quarantine, you can contact us by clicking here.