As a small
business owner, you’re always on the lookout for ways to attract more customers effectively. Every dollar counts, and you want to make sure your marketing budget is being used wisely. As you consider all the possible marketing strategies, you wonder if you should even bother with direct mail. At first glance, digital marketing may seem like the most logical avenue to pursue, but direct mail for small businesses is far from being dead. In fact, in this blog post, you’ll learn four reasons that you should give this “old-fashioned” marketing technique another long look.
People can get overwhelmed with digital marketing.
Marketing experts have estimated that consumers are bombarded with anywhere between 4,000 and 10,000 ads every day. If your ads are mixed in with the rest, it can be especially difficult for your business to stand out and capture your audience’s attention. As a result, you have better chances of being seen with a clean, well-designed piece of direct mail.
Direct mail typically generates more responses.
According to the Data & Marketing Association Report in 2016, digital channels of marketing didn’t even break 1% in terms of response rate. These channels include online display (0.9%), email (0.6%), social media (0.6%), and paid search (0.5%). On the other hand, the same report shows that direct mail produces a 5.3% response rate.
Direct and digital marketing combined get the best results.
In this increasingly digital world, you can’t ignore these methods of marketing to customers. However, digital marketing should not replace direct mail but be used in tandem with it. Being repeatedly exposed to your ads in multiple ways, your target customers are more likely to remember your company and turn to you for your unique services or products.
Direct mail feels like a more personal method of reaching your customers.
Anyone can receive an email blast. Even though both of these forms of contact are largely sent to thousands of people at the same time, a postcard or other piece of direct mail communicates that you were willing to spend money on paper and ink on a specially designed message to them. For some people, that gesture alone means something significant and can win their attention and eventually their business.
In order for your business to grow and thrive like you envision, you need to utilize marketing tools that are proven to bring in the right customers. Although digital marketing techniques do have some value in today’s world, you can find more return on your investment with direct mail. As you put together your strategy, keep in mind that sometimes newer and flashier aren’t always better. Consider all your options, especially direct mail for more conversion that will give your business the success you’re looking for.
About Strategic Marketing Solutions
Strategic Marketing Solutions provides full marketing services for small businesses, focusing on reaching the right customers. With complimentary call tracking and other resources available, we can show you how effective our marketing efforts are with hard data so that you know what you’re getting for your money. If you have questions about direct mail, feel free to contact us by clicking here.