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Effective, Low-Budget Small Business Marketing Tips for 2020

January 2, 2020

Filed under: Uncategorized — strategicmarketingdesigns @ 5:31 pm

small business marketing mail and online

It’s 2020! Not only are we starting a brand new year but a new decade. Now is the perfect time to make a fresh start for your business through attainable New Year’s resolutions. If you want to see improvement and growth in the future, you should think about ways to boost your small business marketing. Here are some low-budget tips that can get you where you want to go in 2020 and beyond!

Track the Effectiveness of Your Marketing

These days, you don’t have to take random shots in the dark and hope that something works. Technology allows you to keep track of the rate of return on your marketing efforts. For example, you can assign a tracking number for every marketing move you make: unique tracking for postcards, online ads, website, and other sources. That way, you can easily quantify how many people are responding to certain marketing tactics. Then, you can avoid wasting time and money on techniques that aren’t working for your business.

Mail Postcards to a Targeted Audience

Although direct mail may seem outdated compared to other marketing means, it is still one of the most effective ways to reach your ideal prospects. In fact, while direct mail gets a response 4.4 percent of the time, paid searches only evince 0.22 percent response. When you repeatedly send a well-designed postcard to a concentrated target area or audience, you keep your business fresh in their minds, which increases the likelihood that they’ll come to you.

Integrate Google and Facebook Ads into Your Strategy

People spend hours online every day. That’s priceless exposure time for your business! For an affordable rate, you can buy Google and Facebook ads that show up on many popular sites where your potential clientele are. When you combine these digital marketing resources with direct mail techniques, you’re in a better position to reach those you want to attract.

Ask for Positive Google Reviews

It’s a small, budget-friendly step, but building up high ratings on Google is a low-cost way to boost your business’s reputation. Whether you ask your customers in person, through email outreach, or social media, remind them to write a review for Google. Their positive feedback can encourage others searching for your product or service to contact you!

As much as you might want to focus on marketing just once and be done with it, your odds of better results increase dramatically with consistency. Just as only one postcard in the mail won’t likely garner you significantly more customers, one round of Google ads probably won’t move the needle much. Continue your marketing efforts throughout the year in order to see a difference in your business’s bottom line.

About Strategic Marketing Solutions

Unlike many marketing companies out there, Strategic Marketing Solutions only helps small businesses and practices using all the techniques mentioned in this post. In addition, SMS provides concrete data to show how effective direct mail and other campaign tactics are working to bring in more of the right customers. If you have questions about our services or would like to work with SMS, you can contact us by clicking here.

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