For many, the end of November until January is the most wonderful time of the year. Although your personal schedule may be full of fun holiday parties and get-togethers with loved ones, December can be a slow month for your business if you don’t work in retail. However, you don’t have to loose traction during this time on your small business marketing. You can take the opportunity to reach out to your customer base with Strategic Marketing Solutions. Read on to learn how we can help you continue to grow and succeed.
Happy Holiday Wishes
Even if your customers aren’t coming to you directly during this time of year, you can let them know that you’re thinking about them and that you care. Sending a holiday postcard is a quick, easy way to communicate your appreciation for their business. It also can nudge them to come and see you soon. Strategic Marketing Solutions enables you to reach your target audience specifically, so these postcards are delivered right where you want them.
Offer Holiday or New Year Specials
Everyone loves a deal, especially this time of year. If you can, create a special offer for the holiday season, or you can start the special in January but promote it now. Either way, a deal on your products or services can attract more customers and bring in more business. And don’t forget to send out postcards to let people know about these special discounts!
Personalize Your Postcards
When someone uses your name to talk to you, you can feel like they know you at some level. The same applies with direct marketing. If possible, consider including your clients’ first name in the postcard. Seeing their name within the content of the postcard can not only attract their attention but also make them feel as if you are talking directly to them.
Send Multiple Times
Although one set of postcards is enough to get some conversions, it often takes more than one attempt to enjoy effective results. With the first postcard, a customer may forget to reach out to you, but by the second or third one, your business can stay fresh in their minds, pushing them to act and purchase your product or service.
Use Smart Online Ads
Modern marketing has to include online ads these days, and we can track and determine which popup ads are bringing traffic to your site and more dollars to your business. That way, we can focus on using ads that have proven effective at attracting customers.
If business is slow right now, you can use this time to strengthen your marketing strategy through these methods. Strategical Marketing Solutions specializes in helping small businesses grow and can provide a customized marketing plan for you to reach more and the right kind of customers. That way, your business can start the new year off on the right foot.
About Strategic Marketing Solutions
Strategic Marketing Solutions is a direct mail marketing service company that exclusively helps small businesses. We provide a person to serve as clients’ dedicated point of contact, meaning that you’ll always be able to reach someone who can answer your questions. We also provide hard data to show you just how effective our services are to your bottom line. If you have questions about our services, you can contact us by calling (541) 772-0212 or clicking here.