After a few years of working as an associate dentist at someone else’s office, you finally bought your own dental practice. It’s small to start with, but you have great hopes and ambitions for it in the coming years. Getting your footing as a small business owner can be tricky, and you want to bring in more patients to help your practice grow. To accomplish this, you need to have strong small business marketing strategies, ones that will reach new patients and draw them to your site and eventually through your front door. In this post, we explore some small business marketing tips that can help you achieve your goals.
Highlight Special Perks, Comforts, or Special Offers
Does your practice offer free coffee or other refreshments? Do you have a TV for every treatment room? Do you offer activities or entertainment for kids? Does your practice have a special deal on a certain service? These added perks are a great way to make going to the dentist a much more enjoyable experience for patients. If you offer any of these, make sure you highlight them in your marketing and advertisements.
Understand and Appeal to Your Target Patient Base
It’s important to know what kinds of patients you have or want to have and cater your dental marketing strategy to meet your goals. When you understand details about your target patient, such as their age and the procedures they are most likely to get, you can focus on those groups that you want to see in the future.
Combine Direct Mail and Online Marketing
It probably wouldn’t shock you to find out that some of the most popular marketing strategies you can use for growing your dental practice revolve around a strong online presence. Improving your site’s SEO and Google Pay Per Click have shown promise in bringing in new patients, but it may surprise you to learn that direct mail is still the most effective way to reach prospective patients. By putting these strategies together, you’ll be sure to see improvement in your patient base and your practice’s growth.
Avoid Ineffective Marketing Methods
Although direct mail may seem “old fashioned” at first glance, it is still effective even in our digital world. However, other traditional forms of marketing, such as radio, billboard, and Yellow Pages, do not result in a worthwhile return on investment and are not a wise financial choice. Even some newer forms of advertising, such as paid ads on social media, are not as effective as direct mail, so it’s important to partner with marketing experts who understand how to maximize your marketing budget and get more patients in the treatment chair.
If you want to see your practice thrive and grow in the future, a strong marketing plan is essential, but remember that each practice is different. What works for one practice may not work for the next. If that idea is giving you stress, don’t worry! You don’t have to figure it out all on your own—trust Strategic Marketing Solutions to guide you to the right combination that will unlock success for your practice.
About Strategic Marketing Solutions
Strategic Marketing Solutions is a full-service marketing company that helps many small businesses, including dental practices. Through customized marketing plans involving direct mail, organic SEO, call tracking, and much more, they can increase new patient numbers. If you have questions about services or if you would like to work with Strategic Marketing Solutions, you may call (541) 772-0212 or click here.