If you use Facebook to stay connected with friends and family, you’re with the majority of the country. In fact, nearly 80 percent of Americans and 70 percent of American adults use Facebook. Have you thought about using Facebook small business marketing? Users typically spend an average of 50 minutes every day on Facebook, meaning that you could reach many potential customers for quite a bit of time on a daily basis. However, you want to make sure you use it to your full advantage. Below are four ways you can use Facebook ads to gain more leads.
Use Diverse Marketing Strategies
Although nearly 70 percent of Facebook users login every day, it is a smart idea to reach out to your desired audience in multiple ways. A lot of money dedicated solely to Facebook ads may not bring in as many leads as using that same amount to be visible to potential customers through several media sources at the same time, including Google ads, Facebook ads, and direct mail. Through repeated exposure to your business’s ads, people will be more likely to contact you.
Test Out Facebook Ads First
With so many ways to target potential customers, it can be overwhelming to figure out what will be a successful ad without testing it out first. Basically, you can and should run two different ads simultaneously and see which one garners more leads and clicks to your website. After a certain amount of time, you can continue the more successful one and feel confident about potentially increasing your advertising budget for that specific ad. However, Facebook is constantly changing, so you need to make sure that the ads that you are paying for keep working well for your business.
Make Sure the Ads Link to Accurate Landing Pages
If your ad talks about a special deal on a certain service, then the ad needs to link to a relevant, useful landing page, especially one that allows leads to contact you. Otherwise, potential customers can immediately click away from your site with a negative impression of your practice and choose not to contact you.
Be Consistent
Just as it takes time to grow your own business, seeing the fruits of your marketing labor can take a little bit of time. Whether it’s a Facebook ad, Google ad, or a postcard, it may take repeated efforts over several months before leads come pouring in. The more times your intended audience is exposed to your ads, the more likely they are to contact you and use your services.
Ultimately, Facebook can be a productive tool to draw more leads to your business. By implementing these tips into your marketing strategy, you can see a higher return on your investment and gain more customers. If managing these marketing tasks feels overwhelming to you, you don’t have to worry about doing them yourself. When you partner with an experienced marketing company, you can effectively grow your business with little stress and more success.
About Strategic Marketing Solutions
As a full-service direct mail marketing company, Strategic Marketing Solutions is determined to help you get the right kinds of leads for your small business and meticulously tracks calls and clicks to show the ads’ effectiveness. Each client can get a customized marketing strategy to get the best results possible. To learn more about how Strategic Marketing Solutions can help your business, call (541) 772-0212 or click here.