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How to Dramatically Improve Direct Mail Results (Without Changing Postcards)

February 26, 2019

Young Woman Checking MailIf you’ve taken the time and invested the funds to design and print marketing materials like postcards to attract the right new patients to your dental office, not hearing back or getting the patients into your office can be very frustrating. Without making any changes to the postcard design, you can still improve the return on investment for your direct mail campaign by making a few simple changes.

1 – Mail Out More Postcards

One mistake many dentists make is not sending out enough postcards. Increasing the number of people who see your postcard is by far the easiest way to increase your return from direct mail marketing.

2 – Change Your Mailing List

While it may be tempting to blanket the entire neighborhood with postcards, developing a targeted mailing list may be a better idea. If you specialize in family dentistry, look for residences that have children. If you have advanced experience with prosthodontics and tooth replacement for older patients, target a list of senior residents in your community. Finding the right potential dental patients can just as important as just reaching out to everyone nearby.

3 – Integrate Your Direct Mail Campaign into Your Website

Even if you catch a patient’s eye with your postcard, the odds are they will do some research, including looking you up online. Make sure your website has a capture form relating back to your direct mail campaign. This can be as simple as a form requesting an email address, so you can contact the potential patient about your direct mail offer. This simple addition to your website can dramatically increase the number of new patients you receive from your direct mail campaign.

Meet the Strategic Marketing Solutions Team

At Strategic Marketing Solutions, we have a team of professionals who know the ins and outs of designing great postcards, targeting the right audience, and getting new patients and revenue streams into your dental office. While other marketing teams know the ins and outs of marketing, our team also knows the dental field. We work almost exclusively with dental practices, so we know your potential patients, we understand the services you provide. Our team can help you make the most of any direct mail marketing campaign. When you’re ready to get started, give our team a call. We’re located in Medford, OR, but we work with dental offices across the US to create profitable direct mail campaigns.

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