We can definitely help you get more Google reviews. Actually, it’s pretty simple, but first, you may be wondering why you even want these reviews. Let’s start with a simple question. What do you think when you search for a new business online and see that the organization has poor ratings or few reviews? Are you more or less likely to seek additional information? Most people are much less likely to choose a business that has poor Google reviews. In addition, your competitors are likely online and seeking reviews from their patients, so if you’re not doing the same, the odds are good you’ll be outranked. According to a BrightLocal consumer survey in 2017, 97% of people read online reviews for local businesses before they visit. Don’t let your competitors take patients from your office. We’ve got four simple steps that can help you get the reviews you need to get patients through the doors.
1 – Just Ask!
The easiest and most obvious ways to get reviews is to ask. If you don’t ask, people may not even think about leaving reviews. You can ask patients directly, send emails, or even include a link to leave a review as part of your digital patient chart (if applicable). Most people are happy to give you feedback.
2 – Include Review Requests on All Communications
Anytime you text, email, or otherwise communicate with patients, give them an opportunity to leave a review. The more opportunities people have to respond, the more likely they are to do so.
3 – Don’t Take Negative Reviews Personally
No matter how hard you try to offer quality dental care, you’re going to get a negative review from time to time. You can’t take it personally. Instead, take a few moments to respond to these reviews – calmly and kindly. Don’t be defensive. Simply, apologize and offer help fixing the problem whenever possible. This shows other potential patients that you care about offering quality services, and even if you may not always be able to please everyone, you’re willing to keep trying.
4 – Make it Easy for Clients to Write Their Reviews
Many people don’t want to leave Google reviews or other online reviews because they have to sign up for an account first. There are many programs available that automate the system, so your patients can leave a review online without signing up for any accounts. Using these programs can dramatically increase your reviews.
Meet the Strategic Marketing Solutions Team
At Strategic Marketing Solutions, all we do is dental practice marketing and integrated direct mail campaigns that reach new patients, keep current patients informed, and bring back lapsed patients. Our direct mail campaigns are another great opportunity to encourage your patients to leave reviews! You could use postcards to offer a discount at their next visit, entry into a drawing, or other small reward for their reviews. If you’re interested in finding out more about how direct mail campaigns can be used to increase your Google reviews, don’t hesitate to give our team a call. We look forward to hearing from you.