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How to Avoid Sabotaging Your Own Marketing Plan

September 11, 2018

Man checking mail Many dentists want to create direct mail marketing campaigns using customized postcards and graphic designers. Marketing firms want to make you happy by asking for your input. Unfortunately, some dentists end up sabotaging their own marketing plans by giving a little too much feedback. At Strategic Marketing Solutions, we do our best to incorporate your feedback within our designs. However, we want your campaign to succeed, and we’ll let you know if we think you’re off course. In this post, we’ll review just two ways you can avoid sabotaging your own marketing plan. We’re always here to help, and we love getting feedback from dentists. However, it’s important for dentists to know when input may be adversely impacting their marketing plans.

Don’t Show Your Direct Mail Postcard to EVERYONE

Many dentists make the mistake of asking every member of their team, their family, their friends, and even patients their direct mail marketing materials to get feedback. While it’s always good to ask for opinions, too many logs on the fire can be a problem. For this reason, we recommend you use your best judgment and ask just a few close colleagues to provide feedback.

Listen to Your Postcard Designer’s Input

If you do want to make changes to your postcard, listen to the designer. It’s important not to add too much information to the card and distract from your main message. You’ll also want to avoid a busy or messy look to the card. Your designer can tell you all about the importance of white space. While you may think that certain information or images are essential to the card, your designers may know something you don’t. Don’t be offended if they disagree with your recommended changes. Instead, ask questions and try to understand their reasoning. Be open to adjusting your own expectations in order to get the results you desire.

Meet the Strategic Marketing Solutions

At Strategic Marketing Solutions, we offer something that no one else does – direct mail marketing strategies specific to dentists. We only work with dental offices, so we’re familiar with how to optimize direct mail marketing results. Located in Medford, our team is happy to work with dental practices across the US to attract new patients, retain current patients, spread the word about new treatments, and more. When you’re ready to experience truly turn-key marketing solutions to create a thriving dental office, call our friendly, knowledgeable team members today. We’ll be happy to walk you through our services, create a direct mail marketing plan specific to your needs, and help you to get started growing your dental practice.

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