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The Importance of Finding the Right Audience

April 11, 2018

Woman calling to schedule an appointmentA lot of direct mail marketing companies will recommend a blanket mailing. Everyone in a certain mile radius will receive a generic postcard addressed to “resident.” While this is the best way to reach a large audience, it’s not necessarily the best way to reach the right audience to grow your practice. Instead, you should create a long term strategic plan to grow your office and use your direct mail campaign to address the clients who can visit you today and for a lifetime of happy, healthy smiles. Ready to get started? Strategic Marketing Solutions offers personalized direct mail marketing plans, and our team creates custom mailing lists to get the patients you need into your practice.

Share the Right Information

Direct mail marketing can be used for your current patients to sell new services and for attracting new patients to your office. However, the content of your postcard will need to be adjusted. When you know your audience, you can talk directly to them. People know when they’ve received a generic mailer, and they file those where they file the rest of the junk mail – in the junk bin. Know your audience, address them on a personal level, and you have a much better chance of getting a return on your investment.

Target the Ideal Patients

When you’re talking to a specific audience, you can also get the right patients. If you’re a prosthetic office specializing in dentures for mainly older patients, you don’t want your mailers being directed to families with young children. Additionally, you should be considering your current goals as well as your future plans. If you want to expand on your available services offering treatment using new technologies or you’ve completed continuing education to offer patients a new procedure, making plans to inform current and potential patients about this service will help you to maximize your return on investment and continue to grow your office.

Meet the Strategic Marking Solutions Team

At Strategic Marketing Solutions, we focus on direct mail marketing for dental offices. We have years of experience designing and creating postcards for dental offices to help them expand their client base, keep patients informed about new services, and maximize your return on investment. When you’re ready to get started with your customized direct mail campaign, give our office a call. Located in Medford, Oregon, we can assist dental offices across the country. We look forward to helping you with all of your strategic mail marketing needs.

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