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3 Tips to Make the Most of Your Direct Mail Marketing

January 15, 2018

Woman checking her mailAre you a dentist who has been considering a direct mail marketing campaign? The Strategic Marketing Solutions team can help. We offer bespoke marketing plans to deliver increased return for your marketing investment. We design gorgeous mailers that appeal to potential patients and present your practice in the best possible light. We customize mailing lists to reach out to those locals who are most likely to be great patients for your office, and we will partner with you to keep track of the results.

1 – Create a Stand Out Design

You don’t necessarily need to track down the next Picasso to design your direct mail postcards, but the appearance of your design does matter. It needs to be visually appealing enough to capture attention when patients open the mail, but the information on the post card should also be clean and well organized. Once you get the patients’ attention, you need to give them a clear call to action. This should include contact information, any patient specials, and other necessary data.

2 – Target Your Mailing List

Direct mail lists should target not just patients who live or work close to your office, but people who are likely to be good patients. This may include looking for future patients who have insurance policies you’re in-network with, those who are new to the area, and others who may benefit from the general or specialty dentistry services provided by your office.

3 – Track Your Results

Finally, the only way to know for sure your direct mail plan is worth the investment is to track the patients who respond. You may want to use a call tracking number on your postcard. This will keep track of every patient who calls specifically in response to the postcard. You can also ask patients to tell you how they heard about your office as part of the new patient scheduling process. This can be as easy as including a drop down list as part of online scheduling forms and instructing the office team to ask patients when they call or visit.

Meet the Strategic Marketing Solutions Team

At Strategic Marketing Solutions, we are happy to offer a wide range of marketing methods for dentists. We are focused on working with dental professionals, so our team knows your field and has experience helping dentists get new patients. If you have questions about the services we have available, call our Medford office to get started today. We’ll create a custom turn-key marketing plan to improve the efficiency and productivity of your dental office.

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