Strategic Marketing Solutions Blog

Pumpkin spice lattes, sweaters and scarves, football—it’s autumn all right. For many small companies around the country, when the temperature drops in the fall, it becomes busy season. Or at least it’s supposed to be. How can you make sure you increase your sales this fall so that you have a successful ending to the year? This year may have been full of new challenges up to this point, but here are three small business marketing tips to garner more sales as you head into the final quarter.

You’ve dreamed of leading since you were little. You imagined running for office and making a positive difference in the community. Now, you’re finally in a position to make that dream a reality. You’re passionate about the issues and feel confident that you would represent your constituents as best as you could. As election day approaches, you nervously await the voters’ decision, but if you’ve had a strong direct mail campaign with the following tactics, you can breathe a little easier knowing you’ve done everything right for a win.

You wear a mask everywhere you go, and you try to stay at least six feet away from others. There’s no doubt—COVID-19 has changed your life. If you’re a small business owner, you probably feel its effects even more profoundly. Not only have you endured months of lockdown, but you’ve likely also had to function at reduced capacity while a global pandemic continues to spread. Right now, you need to have a strong strategy for keeping your business afloat. Read on to learn what you can do to improve your small business marketing during the pandemic.

You’ve spent hours working on creating and designing the perfect postcard to send out. It looks amazing and communicates your company’s message loud and clear. Once you send them out, however, you find that your little pet project hasn’t garnered the response you were hoping for. Does that mean you have to start all over again and design a new direct mail campaign? Not necessarily! You may be able to continue using the same postcard and see much better results. Read on to find out how to improve direct mail for small businesses.

As businesses reopen all over the country, owners want to reach patients and draw them in even more than before to make up for lost time and get back on their feet. If you’re in a similar situation and starting a marketing campaign, such as direct mail for dentists, you may be asking: “What kind of response rate will I get?” However, this may be the wrong question to ask, especially right now while the economy recovers. Instead of worrying about how many potential patients will respond, you should focus the rate of return on investment (ROI) to make sure your marketing budget is well spent.

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Although the world has not seen a health situation like this one, the United States has weathered many troubled economic times before, and at some point, hopefully sooner rather than later, the COVID-19 pandemic will come to a close. However, with the threat of this virus, small businesses around the country have had to close their doors—some of them permanently, unfortunately. How can you make sure that your small business survives this downturn in the economy? Whatever you do, don’t try to save costs by cutting your marketing budget! Small business postcards (more…)

With COVID-19 spreading around the country, many nonessential businesses have temporarily closed their doors. Is your business one of them? As an owner, you are used to eating, sleeping, and breathing your business, but right now, you must take a step back. Although these next few months may be challenging for you, this time away doesn’t have to be devastating in the long run, especially when it comes to small business marketing. In this post, you’ll learn how this break can actually help your business! (more…)

As a small business owner, you’re always on the lookout for ways to attract more customers effectively. Every dollar counts, and you want to make sure your marketing budget is being used wisely. As you consider all the possible marketing strategies, you wonder if you should even bother with direct mail. At first glance, digital marketing may seem like the most logical avenue to pursue, but direct mail for small businesses is far from being dead. In fact, in this blog post, you’ll learn four reasons that you should give this “old-fashioned” marketing technique another long look. (more…)

It’s 2020! Not only are we starting a brand new year but a new decade. Now is the perfect time to make a fresh start for your business through attainable New Year’s resolutions. If you want to see improvement and growth in the future, you should think about ways to boost your small business marketing. Here are some low-budget tips that can get you where you want to go in 2020 and beyond! (more…)

At the end of the year, you reflect on what has happened over the last 12 months. Your practice has had some success and growth, but you would like to see more in 2020. Once the patients come to your office, they have a positive experience and continue to visit, but how do you get more patients to actually make it into the treatment chair? Rather than earning additional certifications or spending overtime in the practice, it sounds like you need to have a stronger dental marketing plan. In this blog post, you’ll learn some suggestions that can put your goals for the coming year within your reach. (more…)