Strategic Marketing Solutions Blog

After a lot of deliberation, you’ve discovered what makes your company truly special—your unique selling proposition (USP). You’re ready to start putting together a marketing strategy, right? Wait! First you need to learn about your competition and their USPs. If you skip this pre-marketing stage, you may realize too late that you’re focusing in the wrong area. Here are the steps you need to follow to make sure your small business marketing is effective and helps you stand out from the rest.

As a small business owner, you likely struggle to get your message heard among your target customers. They are bombarded and overwhelmed with many options every day, and they need help finding the right match for their needs. Sending run-of-the-mill, blanket marketing content isn’t enough. But what can you do to make sure your business stands out as something special? You must first discover the characteristics that set you apart and highlight them in your small business marketing.

This year has been crazy to say the least. As a small business owner, you’ve no doubt experienced ups and downs more than usual, but there’s a glimmer of light at the end of the tunnel. It looks like things will improve in 2021 for small business marketing, and you want your business to be ready to grab more of the right customers.

In your marketing plan, you may be debating which and how many channels to use to reach these potential leads. Here’s a crazy, yet effective, idea—use all of them! Read on to learn step-by-step how to integrate digital and direct mail marketing to bring in more business and make sure you’re getting the most return on your investment.

The holiday season is just around the corner. Stores will soon be bustling with customers, and schedules will be packed with fun activities. The song says it’s the most wonderful time of the year, but if your small business isn’t in retail, you may be experiencing a slow stretch between now and the end of the year. But that doesn’t mean your business can’t benefit from this down time. Strategic Marketing Solutions offers a way to improve campaigns for direct mail for small businesses, making these leaner times more fruitful. Here are some ways you can use this holiday season to help your small business.

Pumpkin spice lattes, sweaters and scarves, football—it’s autumn all right. For many small companies around the country, when the temperature drops in the fall, it becomes busy season. Or at least it’s supposed to be. How can you make sure you increase your sales this fall so that you have a successful ending to the year? This year may have been full of new challenges up to this point, but here are three small business marketing tips to garner more sales as you head into the final quarter.

You’ve dreamed of leading since you were little. You imagined running for office and making a positive difference in the community. Now, you’re finally in a position to make that dream a reality. You’re passionate about the issues and feel confident that you would represent your constituents as best as you could. As election day approaches, you nervously await the voters’ decision, but if you’ve had a strong direct mail campaign with the following tactics, you can breathe a little easier knowing you’ve done everything right for a win.

You wear a mask everywhere you go, and you try to stay at least six feet away from others. There’s no doubt—COVID-19 has changed your life. If you’re a small business owner, you probably feel its effects even more profoundly. Not only have you endured months of lockdown, but you’ve likely also had to function at reduced capacity while a global pandemic continues to spread. Right now, you need to have a strong strategy for keeping your business afloat. Read on to learn what you can do to improve your small business marketing during the pandemic.

You’ve spent hours working on creating and designing the perfect postcard to send out. It looks amazing and communicates your company’s message loud and clear. Once you send them out, however, you find that your little pet project hasn’t garnered the response you were hoping for. Does that mean you have to start all over again and design a new direct mail campaign? Not necessarily! You may be able to continue using the same postcard and see much better results. Read on to find out how to improve direct mail for small businesses.

As businesses reopen all over the country, owners want to reach patients and draw them in even more than before to make up for lost time and get back on their feet. If you’re in a similar situation and starting a marketing campaign, such as direct mail for dentists, you may be asking: “What kind of response rate will I get?” However, this may be the wrong question to ask, especially right now while the economy recovers. Instead of worrying about how many potential patients will respond, you should focus the rate of return on investment (ROI) to make sure your marketing budget is well spent.

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Although the world has not seen a health situation like this one, the United States has weathered many troubled economic times before, and at some point, hopefully sooner rather than later, the COVID-19 pandemic will come to a close. However, with the threat of this virus, small businesses around the country have had to close their doors—some of them permanently, unfortunately. How can you make sure that your small business survives this downturn in the economy? Whatever you do, don’t try to save costs by cutting your marketing budget! Small business postcards (more…)