Strategic Marketing Solutions Blog

As businesses reopen all over the country, owners want to reach patients and draw them in even more than before to make up for lost time and get back on their feet. If you’re in a similar situation and starting a marketing campaign, such as direct mail for dentists, you may be asking: “What kind of response rate will I get?” However, this may be the wrong question to ask, especially right now while the economy recovers. Instead of worrying about how many potential patients will respond, you should focus the rate of return on investment (ROI) to make sure your marketing budget is well spent.

Marketing After COVID-19

If your business has been hit hard by the global pandemic, you’re far from alone. It can be tempting to avoid spending any money at all, but now, more than ever, you need to get your message out to potential patients. If you use your marketing budget wisely, you can easily regain your investment plus more! When you judge your success, you just need to make sure you’re evaluating the right numbers.

Why Response Rate Can Be Misleading

If you look exclusively at your campaign’s response rate, you may get discouraged. Unfortunately, with so many people losing their jobs, patients may be cutting costs, meaning fewer may be willing to respond. During these times, you need to focus on the quality of responses to your marketing campaign, not the quantity.

What ROI Is

In many industries, the response rate is actually irrelevant when it comes to measuring successful marketing. Your campaign’s ROI provides a much clearer picture of how beneficial and effective your marketing efforts are. ROI is calculated by subtracting the money spent from the money made. Then simply divide that number by the money spent on the campaign, and multiply it by 100 to determine the percentage of gain.

Why You Should Focus on ROI

Do you offer a specialized service or product that costs a lot of money? In that case, you don’t require a high response rate in order to get your money’s worth out of your marketing campaign. By targeting the right audience with well-designed direct mailers, you may not bring in tons of patients, but you can bring in big-ticket patients who are ready to spend money. As a result, your practice’s revenue can continue to grow even if you have a relatively low response rate.

When you open your doors, you want to know that you’re doing everything possible to attract the right patients, and marketing is a wise investment that can give you the most bang for your buck. Although marketing can feel like a significant expense, it is really an investment in future revenue and worth every penny.

About Strategic Marketing Solutions

Strategic Marketing Solutions was founded by Travis Russell, who has decades of experience in marketing for small businesses, specifically for dental practices. He and his team provide a full menu of marketing services, including direct mail campaigns. If you have questions about these or other services, you can contact Strategic Marketing Solutions by clicking here.

(more…)

Although the world has not seen a health situation like this one, the United States has weathered many troubled economic times before, and at some point, hopefully sooner rather than later, the COVID-19 pandemic will come to a close. However, with the threat of this virus, small businesses around the country have had to close their doors—some of them permanently, unfortunately. How can you make sure that your small business survives this downturn in the economy? Whatever you do, don’t try to save costs by cutting your marketing budget! Small business postcards (more…)

With COVID-19 spreading around the country, many nonessential businesses have temporarily closed their doors. Is your business one of them? As an owner, you are used to eating, sleeping, and breathing your business, but right now, you must take a step back. Although these next few months may be challenging for you, this time away doesn’t have to be devastating in the long run, especially when it comes to small business marketing. In this post, you’ll learn how this break can actually help your business! (more…)

As a small business owner, you’re always on the lookout for ways to attract more customers effectively. Every dollar counts, and you want to make sure your marketing budget is being used wisely. As you consider all the possible marketing strategies, you wonder if you should even bother with direct mail. At first glance, digital marketing may seem like the most logical avenue to pursue, but direct mail for small businesses is far from being dead. In fact, in this blog post, you’ll learn four reasons that you should give this “old-fashioned” marketing technique another long look. (more…)

It’s 2020! Not only are we starting a brand new year but a new decade. Now is the perfect time to make a fresh start for your business through attainable New Year’s resolutions. If you want to see improvement and growth in the future, you should think about ways to boost your small business marketing. Here are some low-budget tips that can get you where you want to go in 2020 and beyond! (more…)

At the end of the year, you reflect on what has happened over the last 12 months. Your practice has had some success and growth, but you would like to see more in 2020. Once the patients come to your office, they have a positive experience and continue to visit, but how do you get more patients to actually make it into the treatment chair? Rather than earning additional certifications or spending overtime in the practice, it sounds like you need to have a stronger dental marketing plan. In this blog post, you’ll learn some suggestions that can put your goals for the coming year within your reach. (more…)

For many, the end of November until January is the most wonderful time of the year. Although your personal schedule may be full of fun holiday parties and get-togethers with loved ones, December can be a slow month for your business if you don’t work in retail. However, you don’t have to loose traction during this time on your small business marketing. You can take the opportunity to reach out to your customer base with Strategic Marketing Solutions. Read on to learn how we can help you continue to grow and succeed. (more…)

vote ballot box

You’ve decided to run for public office. You’re sure that you’d make an excellent choice and that you could do a lot of good for the community, but how do you communicate that to your pool of voters? You could spend excessive amounts of money on posters, buttons, and other traditional forms of advertising, but you want to reach as many voters as possible and make a positive impression quickly. Political campaign postcards delivered via direct mail allow you to do just that. In this blog post, you’ll learn some tactics you can use to make your outreach more successful and win the vote! (more…)

After a few years of working as an associate dentist at someone else’s office, you finally bought your own dental practice. It’s small to start with, but you have great hopes and ambitions for it in the coming years. Getting your footing as a small business owner can be tricky, and you want to bring in more patients to help your practice grow. To accomplish this, you need to have strong small business marketing strategies, ones that will reach new patients and draw them to your site and eventually through your front door. In this post, we explore some small business marketing tips that can help you achieve your goals. (more…)

You’ve worked hard to create and grow your business, and you’re looking for ways to bring more people into your front door. With all the different ways to contact your targeted audience, it can be challenging to know what will work best. Well, direct mail allows you to continually attract new patients or customers, but you need to avoid some common mistakes that business owners make to ensure that you don’t leave thousands of dollars sitting in people’s mailboxes. (more…)