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Strategic Marketing Solutions Blog

Benefits Over Features: Highlighting What’s in It for Your Customers

September 20, 2021

Filed under: Uncategorized — strategicmarketingdesigns @ 3:50 pm
woman smiling while looking at a direct mailer

As the owner of a small business, you may find it challenging to reach your target customers. They are bombarded every day with so many messages and ads from various industries and companies that it can be difficult to make yours stand out in your direct mail marketing campaign. However, one way you can do this is to focus on the benefits of your product or services instead of their features.

How can you use the benefits of your product or service to your advantage in direct mailers? Before answering that question, you need to know the difference between features and benefits and how benefits can be more effective in marketing.


Timing Your Direct Mail Campaign for Busy Seasons

August 27, 2021

Filed under: Uncategorized — strategicmarketingdesigns @ 2:20 pm
calendar showing busy season

This year has flown by, hasn’t it? Can you believe 2021 is more than halfway over? For many industries, we are now entering the time of year when business really picks up. For instance, dental practices usually see an influx of patients trying to get ready for school with checkups and cleanings, and many patients rush to use their insurance benefits before the end of the year. Retail stores are also gearing up for the profitable holiday season. In other words, it’s almost busy season for many businesses out there!

But what does this mean for your company’s direct mail campaign? How can you maximize your investment in marketing efforts to have a successful busy season? Read on to find out.


4 Tips for Marketing to Low-Income Customers

July 16, 2021

Filed under: Uncategorized — strategicmarketingdesigns @ 1:48 pm
person reached through marketing to low-income customers

As a small, local business, you depend on certain areas around you. Especially in the case of dental practices, as much as you’d like it to happen, you can’t necessarily expect affluent customers to travel from far away to your office. In your geofencing and marketing efforts, don’t forget to target an important group that often gets overlooked—low-income consumers. At first, targeting this demographic may seem simple or unnecessary, but it often has untapped potential and requires a more creative approach. How do you convince this audience to spend their limited funds on your product or services? Read on to find out!


Bullseye! Why and How You Should Target Your Mailing List

June 15, 2021

Filed under: Uncategorized — strategicmarketingdesigns @ 4:28 pm
dart board symbolizing targeted mailing list

Have you ever played a game of darts blindfolded? It usually ends up with something getting broken or someone getting hurt. It’s difficult, if not impossible, to win the game when you don’t know where your target is.

Similarly, it’s challenging to attract more customers to your small business if you’re mailing out postcards without a targeted mailing list. Your direct mail campaign can be sent to irrelevant recipients, wasting your marketing efforts. In this blog post, you’ll learn more about how to target your mailing list and how it can benefit your business.


Hello? 4 Benefits of Call Tracking

May 14, 2021

Filed under: Uncategorized — strategicmarketingdesigns @ 8:45 pm
woman with headset who is call tracking

You spend a lot of time and effort to design and finalize a postcard for your small business. You’ve carefully planned who will receive this direct mailer, and you anxiously hope that it will bring in more customers. But how will you know whether your direct mailer was the reason behind the increase in sales? How can you determine which sales are the result of the postcard? Through call tracking! Read on to learn how this marketing service can make a difference for your small business.


5 Ways to Increase Direct Mail Results Without Changing Your Postcard

April 16, 2021

Filed under: Uncategorized — strategicmarketingdesigns @ 8:42 pm
happy woman looking in the mailbox

You’ve spent tons of time and energy to design and create the perfect postcard for your marketing campaign. It’s been working so far, but you want even better direct mail results. Is there a way you can increase your return on investment without having to make any changes to the postcard itself? Absolutely! Here are five ways you can make sure your marketing money is well spent bringing in as many customers as possible.


How to Make Your Teeth Whitening Postcard Pop!

March 15, 2021

Filed under: Uncategorized — strategicmarketingdesigns @ 4:39 pm
teeth whitening special deal in direct mail

As a dentist, you’re already familiar with the power of a confident smile. Numerous studies have shown that those who smile are viewed as more successful, more trustworthy, and more friendly. They are also happier than those who smile less often, but it can be difficult to want to show off pearly whites if they’re not so bright.

Many people are interested in improving the appearance of their teeth for these benefits, but they may not be willing to take on a big investment like veneers or other more expensive procedures. Teeth whitening, however, is a simple, affordable way to achieve a brilliant smile. That’s the message you want to get out through your direct mail postcard.

How can you make your postcard about a teeth whitening special really stand out? Try implementing these three design elements!


4 Steps to Learn More about Your Competitors

February 8, 2021

Filed under: Uncategorized — strategicmarketingdesigns @ 5:06 pm
race with you and competition in small business marketing

After a lot of deliberation, you’ve discovered what makes your company truly special—your unique selling proposition (USP). You’re ready to start putting together a marketing strategy, right? Wait! First you need to learn about your competition and their USPs. If you skip this pre-marketing stage, you may realize too late that you’re focusing in the wrong area. Here are the steps you need to follow to make sure your small business marketing is effective and helps you stand out from the rest.


Want to Stand Out from Your Competition? Find What Makes You Special!

January 14, 2021

Filed under: Uncategorized — strategicmarketingdesigns @ 2:31 pm
balloon standing out

As a small business owner, you likely struggle to get your message heard among your target customers. They are bombarded and overwhelmed with many options every day, and they need help finding the right match for their needs. Sending run-of-the-mill, blanket marketing content isn’t enough. But what can you do to make sure your business stands out as something special? You must first discover the characteristics that set you apart and highlight them in your small business marketing.


4 Steps to Successfully Combine Digital and Direct Mail Marketing

December 16, 2020

Filed under: Uncategorized — strategicmarketingdesigns @ 5:49 pm
tablet with digital strategy for small business marketing

This year has been crazy to say the least. As a small business owner, you’ve no doubt experienced ups and downs more than usual, but there’s a glimmer of light at the end of the tunnel. It looks like things will improve in 2021 for small business marketing, and you want your business to be ready to grab more of the right customers.

In your marketing plan, you may be debating which and how many channels to use to reach these potential leads. Here’s a crazy, yet effective, idea—use all of them! Read on to learn step-by-step how to integrate digital and direct mail marketing to bring in more business and make sure you’re getting the most return on your investment.

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