Strategic Marketing Solutions Blog

You wear a mask everywhere you go, and you try to stay at least six feet away from others. There’s no doubt—COVID-19 has changed your life. If you’re a small business owner, you can feel its effects even more profoundly. Not only have you endured months of lockdown, but you’ve also had to function at reduced capacity while a global pandemic continues to spread. Right now, you need to have a strong strategy for keeping your business afloat. Read on to learn what you can do to improve your small business marketing during the pandemic.

You’ve spent hours working on creating and designing the perfect postcard to send out. It looks amazing and communicates your company’s message loud and clear. Once you send them out, however, you find that your little pet project hasn’t garnered the response you were hoping for. Does that mean you have to start all over again and design a new direct mail campaign? Not necessarily! You may be able to continue using the same postcard and see much better results. Read on to find out how to improve direct mail for small businesses.

As businesses reopen all over the country, owners want to reach patients and draw them in even more than before to make up for lost time and get back on their feet. If you’re in a similar situation and starting a marketing campaign, such as direct mail for dentists, you may be asking: “What kind of response rate will I get?” However, this may be the wrong question to ask, especially right now while the economy recovers. Instead of worrying about how many potential patients will respond, you should focus the rate of return on investment (ROI) to make sure your marketing budget is well spent.

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Although the world has not seen a health situation like this one, the United States has weathered many troubled economic times before, and at some point, hopefully sooner rather than later, the COVID-19 pandemic will come to a close. However, with the threat of this virus, small businesses around the country have had to close their doors—some of them permanently, unfortunately. How can you make sure that your small business survives this downturn in the economy? Whatever you do, don’t try to save costs by cutting your marketing budget! Small business postcards (more…)

With COVID-19 spreading around the country, many nonessential businesses have temporarily closed their doors. Is your business one of them? As an owner, you are used to eating, sleeping, and breathing your business, but right now, you must take a step back. Although these next few months may be challenging for you, this time away doesn’t have to be devastating in the long run, especially when it comes to small business marketing. In this post, you’ll learn how this break can actually help your business! (more…)

As a small business owner, you’re always on the lookout for ways to attract more customers effectively. Every dollar counts, and you want to make sure your marketing budget is being used wisely. As you consider all the possible marketing strategies, you wonder if you should even bother with direct mail. At first glance, digital marketing may seem like the most logical avenue to pursue, but direct mail for small businesses is far from being dead. In fact, in this blog post, you’ll learn four reasons that you should give this “old-fashioned” marketing technique another long look. (more…)

It’s 2020! Not only are we starting a brand new year but a new decade. Now is the perfect time to make a fresh start for your business through attainable New Year’s resolutions. If you want to see improvement and growth in the future, you should think about ways to boost your small business marketing. Here are some low-budget tips that can get you where you want to go in 2020 and beyond! (more…)

At the end of the year, you reflect on what has happened over the last 12 months. Your practice has had some success and growth, but you would like to see more in 2020. Once the patients come to your office, they have a positive experience and continue to visit, but how do you get more patients to actually make it into the treatment chair? Rather than earning additional certifications or spending overtime in the practice, it sounds like you need to have a stronger dental marketing plan. In this blog post, you’ll learn some suggestions that can put your goals for the coming year within your reach. (more…)

For many, the end of November until January is the most wonderful time of the year. Although your personal schedule may be full of fun holiday parties and get-togethers with loved ones, December can be a slow month for your business if you don’t work in retail. However, you don’t have to loose traction during this time on your small business marketing. You can take the opportunity to reach out to your customer base with Strategic Marketing Solutions. Read on to learn how we can help you continue to grow and succeed. (more…)

vote ballot box

You’ve decided to run for public office. You’re sure that you’d make an excellent choice and that you could do a lot of good for the community, but how do you communicate that to your pool of voters? You could spend excessive amounts of money on posters, buttons, and other traditional forms of advertising, but you want to reach as many voters as possible and make a positive impression quickly. Political campaign postcards delivered via direct mail allow you to do just that. In this blog post, you’ll learn some tactics you can use to make your outreach more successful and win the vote! (more…)