Strategic Marketing Solutions Blog

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You’ve decided to run for public office. You’re sure that you’d make an excellent choice and that you could do a lot of good for the community, but how do you communicate that to your pool of voters? You could spend excessive amounts of money on posters, buttons, and other traditional forms of advertising, but you want to reach as many voters as possible and make a positive impression quickly. Political campaign postcards delivered via direct mail allow you to do just that. In this blog post, you’ll learn some tactics you can use to make your outreach more successful and win the vote! (more…)

After a few years of working as an associate dentist at someone else’s office, you finally bought your own dental practice. It’s small to start with, but you have great hopes and ambitions for it in the coming years. Getting your footing as a small business owner can be tricky, and you want to bring in more patients to help your practice grow. To accomplish this, you need to have strong small business marketing strategies, ones that will reach new patients and draw them to your site and eventually through your front door. In this post, we explore some small business marketing tips that can help you achieve your goals. (more…)

You’ve worked hard to create and grow your business, and you’re looking for ways to bring more people into your front door. With all the different ways to contact your targeted audience, it can be challenging to know what will work best. Well, direct mail allows you to continually attract new patients or customers, but you need to avoid some common mistakes that business owners make to ensure that you don’t leave thousands of dollars sitting in people’s mailboxes. (more…)

If you use Facebook to stay connected with friends and family, you’re with the majority of the country. In fact, nearly 80 percent of Americans and 70 percent of American adults use Facebook. Have you thought about using Facebook small business marketing? Users typically spend an average of 50 minutes every day on Facebook, meaning that you could reach many potential customers for quite a bit of time on a daily basis. However, you want to make sure you use it to your full advantage. Below are four ways you can use Facebook ads to gain more leads. (more…)

You want to get the word out about your small business. You’re looking to find and reach more customers, but how? Should you focus your marketing efforts on online ads or email blasts? Believe it or not, direct mail for small businesses is actually the way to go to attract more customers. This method may seem archaic, but about 80 percent of Americans still read their mail every day. This channel of communication with potential customers is an untapped resource for building and expanding your business’s customer base. Below are five reasons why this technique is a great place to start in your marketing strategy. (more…)

In this digital age, you may think that the best way to attract more patients, especially for cosmetic services, is online. Well, think again! According to the Direct Marketing Association, direct mail for dentists still garners higher response rates than online marketing methods (4.4 percent compared to less than 1 percent). The United States Postal Service reports that about 50 percent of American households say that they will read postcards, and 80 percent of people still check their mail every day. Compared to other kinds of direct mail, postcard campaigns can produce a response rate of about 20 percent, proving to be more effective than letter-sized envelopes and catalogs. So how can you take advantage of this marketing strategy to benefit your practice? In this post, you’ll learn four ways that you can use post cards to successfully bring in patients for cosmetic services. (more…)

Your existing patients love you and your team. They feel comfortable in your office, and you’re great at established trusting relationships with your patients. You’re golden—once you get patients to come through the door, that is. The challenge is breaking out to new patients, letting them know you’re there and enticing them to come to you instead of a competitor. That’s where direct mail for dentists comes in. These attention-grabbing reminders in the mail keep your practice in their minds, so that when it comes time for the services you provide, you’re the one they turn to. But there’s an effective way to take your direct mail campaign to the next level: including a compelling offer with your direct mailers. In this post, learn about this strategy and how it can attract more patients. (more…)

If you’re starting up a direct mail marketing campaign, you want to make the most of your investment and reach the right audience. If you’re like most dentists, getting in touch with the right audience, knowing how to design your postcard, and even deciding what to put on your card can be a challenge. How do you stand out in a pile of “junk” mail? In this post, we’re going to talk about our top four tips to maximize your direct mail marketing results.
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