Strategic Marketing Solutions Blog

Have you ever played a game of darts blindfolded? It usually ends up with something getting broken or someone getting hurt. It’s difficult, if not impossible, to win the game when you don’t know where your target is.

Similarly, it’s challenging to attract more customers to your small business if you’re mailing out postcards without a targeted mailing list. Your direct mail campaign can be sent to irrelevant recipients, wasting your marketing efforts. In this blog post, you’ll learn more about how to target your mailing list and how it can benefit your business.

You spend a lot of time and effort to design and finalize a postcard for your small business. You’ve carefully planned who will receive this direct mailer, and you anxiously hope that it will bring in more customers. But how will you know whether your direct mailer was the reason behind the increase in sales? How can you determine which sales are the result of the postcard? Through call tracking! Read on to learn how this marketing service can make a difference for your small business.

You’ve spent tons of time and energy to design and create the perfect postcard for your marketing campaign. It’s been working so far, but you want even better direct mail results. Is there a way you can increase your return on investment without having to make any changes to the postcard itself? Absolutely! Here are five ways you can make sure your marketing money is well spent bringing in as many customers as possible.

As a dentist, you’re already familiar with the power of a confident smile. Numerous studies have shown that those who smile are viewed as more successful, more trustworthy, and more friendly. They are also happier than those who smile less often, but it can be difficult to want to show off pearly whites if they’re not so bright.

Many people are interested in improving the appearance of their teeth for these benefits, but they may not be willing to take on a big investment like veneers or other more expensive procedures. Teeth whitening, however, is a simple, affordable way to achieve a brilliant smile. That’s the message you want to get out through your direct mail postcard.

How can you make your postcard about a teeth whitening special really stand out? Try implementing these three design elements!

After a lot of deliberation, you’ve discovered what makes your company truly special—your unique selling proposition (USP). You’re ready to start putting together a marketing strategy, right? Wait! First you need to learn about your competition and their USPs. If you skip this pre-marketing stage, you may realize too late that you’re focusing in the wrong area. Here are the steps you need to follow to make sure your small business marketing is effective and helps you stand out from the rest.

As a small business owner, you likely struggle to get your message heard among your target customers. They are bombarded and overwhelmed with many options every day, and they need help finding the right match for their needs. Sending run-of-the-mill, blanket marketing content isn’t enough. But what can you do to make sure your business stands out as something special? You must first discover the characteristics that set you apart and highlight them in your small business marketing.

This year has been crazy to say the least. As a small business owner, you’ve no doubt experienced ups and downs more than usual, but there’s a glimmer of light at the end of the tunnel. It looks like things will improve in 2021 for small business marketing, and you want your business to be ready to grab more of the right customers.

In your marketing plan, you may be debating which and how many channels to use to reach these potential leads. Here’s a crazy, yet effective, idea—use all of them! Read on to learn step-by-step how to integrate digital and direct mail marketing to bring in more business and make sure you’re getting the most return on your investment.

The holiday season is just around the corner. Stores will soon be bustling with customers, and schedules will be packed with fun activities. The song says it’s the most wonderful time of the year, but if your small business isn’t in retail, you may be experiencing a slow stretch between now and the end of the year. But that doesn’t mean your business can’t benefit from this down time. Strategic Marketing Solutions offers a way to improve campaigns for direct mail for small businesses, making these leaner times more fruitful. Here are some ways you can use this holiday season to help your small business.

Pumpkin spice lattes, sweaters and scarves, football—it’s autumn all right. For many small companies around the country, when the temperature drops in the fall, it becomes busy season. Or at least it’s supposed to be. How can you make sure you increase your sales this fall so that you have a successful ending to the year? This year may have been full of new challenges up to this point, but here are three small business marketing tips to garner more sales as you head into the final quarter.

You’ve dreamed of leading since you were little. You imagined running for office and making a positive difference in the community. Now, you’re finally in a position to make that dream a reality. You’re passionate about the issues and feel confident that you would represent your constituents as best as you could. As election day approaches, you nervously await the voters’ decision, but if you’ve had a strong direct mail campaign with the following tactics, you can breathe a little easier knowing you’ve done everything right for a win.